Cetaphil's Latest Optimal Hydration Range Deeply Hydrates Dry, Dehydrated Sensitive Skin

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If your skin's looking a bit dull and dry lately, this range might be worth a look. Cetaphil's Optimal Hydration range claims to provide 48 hours of hydration*, helping to improve the overall quality of sensitive skin.

Comprising three brand new products, the range includes Optimal Hydration 48-Hour Activation Serum, Optimal Hydration Healthy Glow Daily Cream, and Optimal Hydration Refreshing Eye Serum.

*Galderma data on file RD.27.SPR.202353 & RD.27.SPR.202360

You've probably heard of the wonders of hyaluronic acid when it comes to hydrating your skin.

Hyaluronic acid is a substance your body naturally produces. Since it can bind up to 1,000 times its weight in water, hyaluronic acid is excellent at keeping your skin nice and hydrated.

Cetaphil's Optimal Hydration range not only contains an innovative blend of hyaluronic acid, but is also powered by the brand's exclusive HydroSensitiv Complex.

Working synergistically, the latter features a mixture of three active ingredients that extensively hydrates to replenish moisture in the skin and soothe skin sensitivities.

In other words, HydroSensitiv Complex captures and pulls in moisture, boosting your skin's overall water content and sealing it in. That way, water stays deep within your skin where it's needed — for hydration that lasts 48 hours long* — even in extremely drying conditions.

*Galderma data on file RD.27.SPR.202353 & RD.27.SPR.202360

Cetaphil Optimal Hydration 48 Hour Activation Serum

Featuring a lightweight texture that instantly absorbs into your skin, this serum contains hyaluronic acid, sunflower seed oil, shea oil, pro vitamin B5, and vitamin E.

Together, they work to provide non-stop 48-hour intense hydration to deeply replenish hydration levels in dry and dehydrated skin, as well as improve overall quality of sensitive skin.

It delivers a complimentary hydration effect when used with Optimal Hydration Healthy Glow Daily Cream, leaving your skin's texture and appearance smoothened and restored. 

Cetaphil Optimal Hydration Refreshing Eye Serum

This targeted eye serum contains hyaluronic acid, peptides, jojoba and algae extracts, vitamin B5, and vitamin E to reduce the appearance of dark circles and puffy skin, providing a refreshed look around eye area.

Cetaphil Optimal Hydration Healthy Glow Daily Cream

Promising 48 hours of intense, long-lasting hydration*, this lightweight cream features HydroSensitiv Complex, hyaluronic acid, niacinamide, vitamin B5, and antioxidant-rich vitamin E that leaves your skin feeling soft and supple. It's also good for keeping a healthy skin barrier in check, while soothing skin sensitivities.

*Galderma data on file RD.27.SPR.202353 & RD.27.SPR.202360

From redness and irritation to tight, itchy, and uneven rough skin, Cetaphil's new range promises to soothe sensitivities as a result of dehydration as well as dry skin.

Dry skin lacks sebum, while skin that is dehydrated lacks water. Together, they can contribute to sensitive skin, where your natural skin barrier gets weakened, leading to higher chances of inflammation when it reacts to external stimuli.

It’s important to address skin inflammation in order to achieve optimal hydration. Proper hydration is critical to healthy skin, as it maintains enzyme activity, PH and moisture levels, as well as prevents sensitised skin.

Thanks to Cetaphil's Optimal Hydration Range, you'll experience a much more dynamic hydration process that effectively targets different layers of the skin when it comes to hydration care.

What's more, the range can also help strengthen your skin barrier, further protecting it from environmental factors.

Step 1: Gently cleanse dirt and impurities with Cetaphil Gentle Skin Cleanser

Step 2: Boost your skin's hydration levels with Cetaphil Optimal Hydration 48 Hour Activation Serum

Step 3: Target dark circles and puffiness around the eye area with Cetaphil Optimal Hydration Refreshing Eye Serum

Step 4: Moisturise with Cetaphil Optimal Hydration Healthy Glow Daily Cream

Launching this April, the new Cetaphil Optimal Hydration range will be available in all leading pharmacies nationwide and major e-commerce platforms. 

The best part? Cetaphil will be giving 20% off as an introductory offer! You can enjoy the discount when you buy the products from Shopee. 

To celebrate the launch, Cetaphil is also hosting a special AR game on Instagram, from now until 8 May.

Here's how you can join:

Step 1: Play the Cetaphil Optimal Hydration Race filter on Cetaphil's Instagram page.

Step 2: Collect the right icons to score points.

Step 3: Share it on your Instagram Story and tag @cetaphilmy to get a Watsons promo code and win prizes!

The grand prize includes a year's supply of Cetaphil Optimal Hydration products. Meanwhile, three weekly winners will walk away with a Cetaphil Optimal Hydration gift set worth RM262.40.