Dove's Latest Micellar Hya Keratin Range Will Give Your Hair The Hydration Boost It Needs
Their new hair care range also comes with a lightweight, non-greasy hair serum oil.
By Imelda Priveta — 02 Oct 2024, 03:51 PM
Dove recently released their latest innovation, the Dove Micellar Hya Keratin Shine, developed to tackle one of the most common hair issues — dry and dull hair
An addition to their Micellar range, this shampoo and conditioner duo is designed to provide 72 hours* of lasting hydration and visible shine, thanks to its unique formulation. The Dove Micellar Hya Keratin Shine range features a blend of powerful ingredients that work together to deliver optimal hydration and shine.
Keratin and hyaluron are key ingredients that deeply hydrate the hair, restoring its moisture balance while sealing shine into each strand. The lightweight micellar formula gently cleanses by removing impurities without stripping the hair of its natural moisture, ensuring it feels soft, clean, and nourished.
Plus, the hya-keratin complex works to hydrate and nourish the hair cuticles, locking in moisture for 72 hours* and enhancing shine for a visibly shiny finish.
To complete your hair care routine, the new Dove Hya Keratin Shine Serum Oil offers lightweight, non-greasy protection against dryness and dullness. Considering the challenges faced by consumers, Dove innovated this serum to effectively tackle dry, parched strands while also offering a protective barrier against heat damage from styling tools.
This lightweight formula ensures your hair stays nourished without weighing it down, leaving you with a healthy, radiant shine.
Together, the shampoo, conditioner, and serum oil create a comprehensive hair regimen that transforms your locks, ensuring they look and feel their best every day.
In partnership with Guardian, Dove recently held an exclusive hair care event that revealed the latest Dove Micellar Hya Keratin Shine range
Attendees got the chance to learn about common hair concerns, including how to keep their locks hydrated and shiny. Dove's hair event was packed with interactive activities like DIY sessions, insightful discussions, and hands-on product demonstrations to immerse guests in the world of hair care.
The highlight of the event was a lively hair care discussion between influencers and a live demonstration led by Dove's very own research and development expert
Many of us struggle with dull and dry hair, and it can really affect our confidence and self-image. But, you're definitely not alone! The influencers on stage shared that these are common challenges for them too, revealing how a bad hair day can seriously impact their mood and self-esteem.
*Based on instrumental testing of Dove shampoo and conditioner versus non-conditioning shampoo.
An expert from Dove's Research and Development team demonstrated how effortlessly the new formula absorbs into the scalp, ensuring that your hair is hydrated and nourished right from the roots.
Guests were impressed to see how smoothly the demo hair could be combed without any tangles or frizz. They also witnessed how the non-greasy hair serum oil provided lightweight hydration without weighing down the locks or leaving an oily residue.
A fun hydration-themed mocktail-making session added a creative touch to the event, where attendees adorned their drinks with edible flowers and lychee
This clever parallel highlighted the importance of hydration for hair. Just like the delightful mocktails they crafted, Dove's new Hya Keratin Shine range promises to quench your hair's thirst, leaving it hydrated and shining for days.
Guests also had the chance to personalise DIY tote bags by selecting prints and designing their own creations to take home. This activity reflected the thoughtful care and attention Dove puts into their products, while providing guests with a practical yet stylish keepsake.
By fostering conversations around the everyday hair struggles women in Malaysia face, Dove hopes to resonate with their customers on a deeper level and empower women to feel their best.
The partnership between Dove and Guardian is focused on delivering and promoting high-quality products that empower individuals to find effective solutions for their hair care needs. Together, they aim to enhance overall confidence and well-being, ensuring that every woman can feel her best every day.
If you're ready to step up your hair game, look no further than the Dove Micellar Hya Keratin Shine range.
You can purchase the range on Guardian online now.
