lifestyle

This New Breakthrough Skin Ageing Serum Steals The Spotlight At Epic Launch Event

Both skin experts and consumers are already raving about this revolutionary innovation.

Cover image via Eucerin (Provided to SAYS)

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Eucerin has just unveiled its groundbreaking innovation in anti-ageing skincare — the Hyaluron-Filler Epicelline Serum — designed to revolutionise how we fight skin aging

Powered by cutting-edge Age Clock Technology, this holistic anti-ageing solution works at the cellular level, going beyond surface-level treatment to target 10 signs of aging for visibly younger, firmer skin in just 4 weeks.

More than just another serum, this innovation is powered by cutting-edge science, working at the cellular level to rejuvenate skin from within.

To celebrate this moment, Malaysia's most iconic buildings lit up in a spectacular display, announcing the arrival of the skincare breakthrough. It wasn't just a product launch, it marked the start of a new era in science-backed skincare.

If you missed it, check out the stunning display at all the iconic towers in KL below:

But what's all the hype about this revolutionary skincare breakthrough?

Ageing is a natural process, but have you ever wondered why some people show signs of ageing earlier? For years, it was believed to be all about genetics. However, science has revealed a game-changer — epigenetics.

Epigenetics is the study of how external factors like pollution, stress, diet, and sleep influence the way our genes behave. These factors can switch certain genes on or off, impacting how fast our skin ages — proving that ageing isn't just written in our DNA, but shaped by our lifestyle too.

Eucerin has taken epigenetic research to the next level with its Age Clock Technology

Using a specialised algorithm, this innovation assesses your skin's biological age and identifies areas that need rejuvenation.

This innovative approach led to the development of Hyaluron-Filler Epicelline Serum, a breakthrough formula designed to visibly reverse the signs of skin ageing and restore youthful radiance.

What makes the Hyaluron-Filler Epicelline Serum stand out?

The Hyaluron-Filler Epicelline Serum is powered by a potent blend of active ingredients designed to combat 10 visible signs of aging in just 4 weeks.*

  • Epicelline – A breakthrough ingredient that reactivates silenced youth cells to fight signs of aging
  • Hyaluronic Acid – Penetrates deep into the skin for intense hydration, visibly plumping wrinkles from within
  • Glycine Saponin – Stimulates the skin's natural production of hyaluronic acid, collagen, and elastin for improved firmness
  • Enoxolone – Helps prevent hyaluronic acid degradation, preserving skin's moisture and elasticity

*Clinical studies over 2 weeks and 4 weeks with 43 volunteers respectively. Product-in-use test over 4 weeks with 160 volunteers.

Also, did you know that popular Malaysian celebrity and singer Ernie Zakri was invited to be one of the first Malaysians to try the Eucerin Epicelline Serum?

Here's what she had to say after using it for four weeks:

After four weeks of use, my skin feels smoother, deeply hydrated, and noticeably bouncier. I was genuinely amazed at how it delivered on its promise—my skin truly looks up to five years younger. It’s been a game changer in my routine.
Ernie Zakri

From Week 0 to Week 4

Image via Eucerin (Provided to SAYS)

Want to be part of this exciting launch?

Eucerin's Epicelline launch event runs from 17 to 23 February at Mid Valley Centre Court, featuring a lineup of activities you won't want to miss.

The main highlight is a special Meet & Greet with Hong Kong actor Him Law and Malaysian singer and actress Ernie Zakri on 18 February, from 10am to 12pm at Mid Valley Centre Court.

Here's your chance to get even closer to the stars!

Stand a chance to win an exclusive photo session with a signed autograph through the Watsons x Eucerin 'Be The Top 20 Spenders' Contest. 

Here's how to participate: 

STEP 1: Buy at least one Eucerin Hyaluron-Filler Epicelline Serum and any other anti-ageing product in a single receipt from a Watsons offline store.
STEP 2: Scan the QR code or send a WhatsApp message to +6011-59892259.
STEP 3: Fill in your details and upload your receipt by 9 February.

Be among the first to experience its breakthrough formula firsthand — visit the launch event and see the difference for yourself!

Find out more at Eucerin's official website  or shop now at pharmacies like Watsons and Guardian, as well as official online stores on Shopee and Lazada.

Look out for more #SAYSBeauty tips and trends!

Image via SAYS

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