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In the ever-competitive fashion and retail industry, few homegrown labels have managed to build a cult following quite like brïk
Founded by sister duo Sabrina and Syakira Ridzal during the pandemic, the homegrown label has quietly grown from a viral online drop into a full-blown local cultural staple, surpassing a massive milestone of over 100,000 bags sold.
Moving beyond the solid colour-blocking that initially put the brand on the map, brïk is celebrating its third anniversary with a dive into prints, textures, and new dimensions
The milestone collection, titled Pattern Play, spans 36 pieces in total.
It brings together three brand-new handbag designs: the Posie, Pixie, and Sundae bags. Fans can also enjoy refreshed accessories like the Sundae Cardholder and Colourblock Compact Pal.
Here's a look at Pattern Play:
What's even more exciting is that the anniversary marks the brand's official entry into apparel
The Cardi Knit series features polka dots, script, stripes, and pin variations. The pieces bridge the gap between everyday wear and statement style, offering a complete mix-and-match wardrobe.
"Colour has always been part of brïk's DNA," said co-founders Sabrina and Syakira.
"This year, we're having more fun with it through bolder combinations, patterns, textures, and materials.
"Pattern Play gives us more room to experiment, try new things, and have a little more fun with what we create. Three years in, we're excited for whatever comes next," the sisters explained.
For the first time ever, brïk is taking over a physical space for two full weeks
The pop-up runs from 28 September to 11 October at APW Bangsar, open daily from 12pm to 8pm.
Visitors can expect the usual signature touches: cute activations, exclusive surprises, and an immersive space designed for the local creative community to hang out and celebrate together.
