guardian Unveils Fresh Look, Inspiring Malaysians To Celebrate Every Moment Of Self-Care
Take control of your health and beauty starting today!
By Khirthnadhevi Kumar — 18 Dec 2024, 04:16 PM
This December, guardian is encouraging Malaysians to embrace their health, beauty, and wellbeing in meaningful ways
For over 57 years, guardian has been a trusted household name, and its new tagline, "Own your beautiful. Take control of your wellbeing," reinforces its commitment to empowering individuals.
The essence of this tagline lies in the word "own" — a call to embrace one's unique beauty, prioritise self-care, and focus on holistic wellbeing. This refreshed purpose goes beyond physical appearance, championing the power of daily rituals and the transformative impact of self-care.
To bring its vision to life, guardian has released a brand-new video that celebrates the beauty found in everyday moments
The video takes you through relatable moments — from managing a busy workday with meetings and errands to unwinding after work with family or heading out for weekend adventures.
More than just a series of snapshots, the video serves as a powerful reminder that every step of life's journey matters. With guardian by your side, you're empowered to take charge of your wellbeing and embrace your unique beauty.
Watch the video below:
The brand launch was unveiled at a recent media event, where attendees witnessed guardian's commitment to redefining self-care
The event revealed guardian's sleek new 'g' logo, symbolising the brand's deep connection with its customers at every stage of life. With its flowing ribbons, the refreshed logo embodies the brand's strong, intertwined bond with its customers through all of life's moments.
But that's not all — guardian's exciting new campaign also introduces six stunning visuals, each representing the diverse health and beauty categories available in stores. These visuals are designed to cater to every self-care and beauty need, while inspiring everyone to "Own your beautiful. Take control of your wellbeing" in their own unique way.
At the event, Priscilla Wu, Managing Director of guardian Malaysia, shared, "We're committed to supporting each person's journey to be their best selves, however that looks to them."
Check out the recap of the event below:
All in all, guardian invites every Malaysian to take charge of your journey to look, feel, and live better
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