He Won Malaysia’s ‘Creator Of The Year’, Now He’s Giving Away 1,000 Free Croffles & RM45,000 In Aid
Adam Shamil has made history as the first Bornean to win Malaysia's Creator of the Year award at the TikTok Awards Malaysia 2026.
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Winning Malaysia's Creator of the Year is definitely something worth celebrating, but Malaysian content creator Adam Shamil has decided to share the joy with others too
Following his win at the TikTok Awards Malaysia 2026, the Sabahan entrepreneur and Chunk & Dunk founder announced six pledges under his personal initiative, Manifesto Rakyat 2026.
Having received nearly two million votes, Adam said he wanted to use his victory as an opportunity to give back to the Malaysians who supported him.
"Winning Creator of the Year doesn't obligate me to do anything. I could have simply gone home and celebrated. But I realised that this victory doesn't belong to me alone.
"Nearly two million votes helped bring me here, and I wanted to celebrate by giving something back to the people who made it possible," he shared.
1. He's giving away 1,000 free croffles at Chunk & Dunk in Sabah
As part of a promise he made during his Creator of the Year campaign, Adam will be giving away 1,000 complimentary croffles from his dessert brand, Chunk & Dunk.
The giveaway will take place on 29 November 2026, starting at 12pm, at Chunk & Dunk's flagship outlet along Gaya Street in Kota Kinabalu, Sabah.
The initiative is open to the public, particularly those who have always wanted to try the brand's croffles but may not have had the opportunity or financial means to do so.
2. He's setting aside RM45,000 to help employees, students, and senior citizens
Beyond the free food, Adam is also allocating RM45,000 towards three financial assistance initiatives.
Here's how the money will be distributed:
- RM15,000 staff family relief fund: This will help Chunk & Dunk employees' families settle outstanding electricity and water bills, as well as purchase essential household necessities.
- RM20,000 education fund: The Adam Shamil Education Fund will initially support 10 students from disadvantaged backgrounds, with each receiving RM2,000 for expenses such as laptops, books, tuition fees, and other educational needs.
- RM10,000 for senior citizens: 10 elderly individuals in need will receive assistance through this fund.
Students who require financial support are encouraged to share their circumstances in the comments section of Adam's announcement, while members of the public can nominate senior citizens who may need assistance.
3. He's offering three free knowledge-sharing sessions worth approximately RM35,000
Adam is also giving back by sharing his experiences as an entrepreneur and content creator.
He's offering three complimentary speaking and knowledge-sharing sessions, valued at approximately RM35,000, for one school, one university, and the general public.
The sessions will cover topics such as entrepreneurship, personal development, overcoming adversity, and lessons from his own journey.
Schools and universities interested in hosting a session are encouraged to express their interest through his announcement.
4. His mother and grandmother will get free Chunk & Dunk for life
Perhaps the sweetest pledge of all is reserved for the two women who helped raise him.
Adam has officially promised free Chunk & Dunk products for life to his mother and grandmother as a way of thanking them for their sacrifices and support.
Growing up in Sabah, Adam was raised by the two women, with his grandmother serving as a mother figure, best friend, and constant source of strength throughout his life.
While both have always been welcome to enjoy complimentary food at his outlets, he wanted to make the arrangement an official lifelong promise.
For Adam, giving back is something deeply personal
Having experienced financial difficulties growing up, Adam understands how even a little financial assistance can make a difference. His family sometimes struggled to pay household bills, resulting in their electricity and water being disconnected.
These experiences shaped his outlook on helping others, particularly families going through similar circumstances.
From building Chunk & Dunk into a growing Malaysian dessert brand to being recognised as Malaysia's Creator of the Year, Adam credits much of his journey to the support of his family, employees, and the public.
As he puts it: "Anda telah mengangkat saya. Kini, izinkan saya untuk membalas kebaikan anda."
Translated to English, it means, "You lifted me up. Now, allow me to give back to you."
