Lazada’s 9.9 Sale Is Putting M’sian Brands In The Spotlight. Here Are 6 To Keep An Eye On

Lazada's 9.9 Sale could be the perfect time to discover some new homegrown faves!

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Cover ImageCover image via Lazada & Dr. Cardin

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This Spotlight is sponsored by Lazada.

Even if we don't realise it, many of the brands we use daily are proudly Malaysian

Whether it's footwear, snacks, gaming furniture, home accessories, or car accessories, local brands make up a large part of our daily consumption.

And this National month, Lazada's 9.9 Sale is set to give shoppers more reasons to support local brands!

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Image via Lazada

In collaboration with the Domestic Trade and Cost of Living Ministry (KPDN) and in support of the refreshed JOM MALAYSIA initiative, the sale will feature deals from local brands across LazMall, with loads of extra perks in store.

Here are six Malaysian brands to check out during the Lazada 9.9 Sale:

1. Dr. Cardin

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Image via Lazada

Dr. Cardin is a brand you might easily assume to be European. But in fact, the brand is actually homegrown, having started in Malaysia in 1989.

It first became known for men's footwear, including the dependable formal shoes that have probably seen their fair share of office meetings and family functions.

Over the years, Dr. Cardin has expanded beyond dress shoes into more casual styles, including sneakers, flats and bags.

A few picks to check out:

  • Drift Ballet 3.0: A refreshed take on a familiar Dr Cardin favourite, with double cushioning, an adjustable strap and new colourways. Selected variants also use water-resistant suede.
  • Angular Tote Bag: A three-way carry bag with a spacious interior, dedicated laptop compartment, bottle pockets and an adjustable strap for workdays and weekends.
  • Core Origin Sneakers: Sporty without looking overly athletic, these everyday sneakers pair muted colourways with an elevated outsole and cushioned insole.

2. Signature Market

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Image via Lazada

Before its snack packs became familiar sights in office drawers and home pantries, Signature Market began with founders Edwin Wang and John Cheng in 2014.

Their aim was to make healthier food more accessible and affordable, starting with products such as nuts, dried fruits and trail mixes before expanding further into wellness and physical retail.

Some options for your snack drawer:

3. TTRacing

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Image via Lazada

TTRacing's story began in Ipoh in 2017, when avid gamer Henry Ting launched the brand with a focus on ergonomic chairs that balanced comfort, design and accessible pricing.

It has since expanded into markets including Thailand, the Philippines, Australia, Indonesia and the US, while its products have found an audience beyond gaming among remote workers, creatives and anyone spending a lot of time at a desk.

Picks to refresh your space:

  • TT AIRFLEX V2 Ergochair: A breathable mesh ergonomic chair designed for work, study and home-office setups, available in Graphite Black, Ashy Grey and Minty Green.
  • Titus X Smart Desk: A height-adjustable desk for sitting or standing, available in four widths from 1.2m to 1.8m and finishes including Walnut and Oak.
  • Maxx Pro Ergonomic Gaming Chair: A premium option with adjustable 5D armrests, an extendable leg rest and several leatherette and fabric finishes.

4. KHIND

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Image via Lazada

KHIND's beginnings go all the way back to 1961, when founder Cheng King Fa started repairing electrical appliances from half a shop lot in Sekinchan using a table and simple tools.

From there, the business grew into a Malaysian appliance company whose products eventually reached more than 58 countries.

Back home, its fans, cooking appliances and other household essentials have become familiar enough that it's easy to overlook the local story behind the name.

Check out these online exclusives:

5. Trapo

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Image via Lazada

Brothers Tzong and Zare Lee started TRAPO in 2016 with an unusual idea: turning discarded industrial material into automotive products.

The Malaysian company built its name around antibacterial car mats before expanding into wipers, dashcams and other car accessories.

It's a fittingly local product story considering how much time many of us spend in our cars, from the daily commute to the balik kampung drive.

A few useful additions for your car:

6. Case Valker

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Image via Lazada

Case Valker started online in Malaysia in 2016, focusing on practical travel gear and becoming an early local mover in lightweight, durable polypropylene luggage.

It later made the jump from online shopping carts to physical stores across the Klang Valley.

Check out these gear options for your next trip:

So, whatchu waiting for?

The Lazada 9.9 Mega Brands Sale is happening right now, so don't forget to get the best deals on your favourites before 11 September here!

And while you're at it, don't forget to look out for official LazMall brand stores, check verified reviews and read the return policy before buying.

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