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For three decades, L'Oréal has been part of most Malaysians' everyday lives
From skincare routines and haircare saviours to makeup looks and self-care rituals, the brand has become a trusted name in beauty. This year, the world's number one beauty company is celebrating 30 years in Malaysia, marking a journey that goes far beyond just products on a shelf.
Since arriving in Malaysia in 1995, L'Oréal has grown to become the leading beauty company in the country
Today, its 30 brands reach more than 6.7 million Malaysians, offering everything from breakthrough skincare and haircare to personalised beauty powered by Beauty Tech.
With a nationwide presence, L'Oréal products are available across 47,508 retail outlets, 1,300 salons, 2,399 pharmacies, and eight e-commerce platforms. A strategic distribution centre in Shah Alam supports this wide network, ensuring Malaysians everywhere have access to the brand's innovations.
L'Oréal's contribution extends beyond beauty counters
A new Socio-economic Impact Report by Asterès highlights how the company's presence has created a powerful ripple effect:
- Every one L'Oréal job in Malaysia generates 36.6 more jobs across the economy.
- In total, 21,609 jobs are supported nationwide, including the company's 590 direct employees.
These opportunities benefit retailers, salons, suppliers, and local businesses, strengthening Malaysia's economy while supporting thousands of families.
Managing Director of L'Oréal Malaysia, Tomas Hruska, said, "Beauty is about confidence, self-expression and well-being. Our goal has always been simple – to bring the best products, services and innovations to Malaysians."
The Malaysian beauty market is now worth RM13.6 billion, a reflection of the nation's cultural diversity and the growing appreciation for self-care
From skincare routines in the morning to bridal makeup, or even a young man's first shave, beauty is deeply integrated into daily life. Trends such as personalised skincare, K-beauty influences, and self-care rituals are shaping how Malaysians engage with beauty, with younger, digitally-savvy consumers driving much of this growth.
Beyond products and market growth, L'Oréal is committed to uplifting local communities
In 2023 alone, the company empowered more than 1,600 Malaysians through skills development, training, and support programmes. This includes creating opportunities for underrepresented groups and nurturing local talent across the country.
