This 27-Year-Old Malaysian Sells The Prettiest Heels For Any Wedding Or Special Occasion

Suitable for both modern and traditional attire.

Cover image via Jejak (Provided to SAYS)

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If you've been to many weddings and events, you know the challenge of finding the right heels for your outfit.

But here's the good news — a Malaysian woman is selling gorgeous heels fit for any occasion!

Ellina Chan recently started Jejak, an online business offering stunning heels, handcrafted with intricate lace or bead designs.

Whether you're walking down the aisle, attending a function, or just heading out for brunch with the girls, these collections will make you feel like the queen of the day

Inspired by the attire she admired at her aunt's traditional Indonesian wedding, Ellina envisioned heels that could embody Malaysian culture.

This vision then sparked the creation of Jejak on November 2023.

Speaking to SAYS, the 27-year-old entrepreneur shared that she curated the collections specifically tailored to complement Malaysia's diverse wedding styles, which often feature songkets or dresses adorned with lace.

"Sometimes, we come across stunning songket attire, yet it's often paired with conventional formal heels. That's why I strongly believe that traditional handcrafted heels add a special touch to elevate the overall look," she explained, emphasising her struggle to find lace heels in mainstream stores in Malaysia.

Ellina Chan, founder of Jejak.

Image via Jejak (Provided to SAYS)

The standout feature of Jejak heels is their versatility; their designs effortlessly complement both traditional and modern attire

Currently, she offers three distinct designs: Seri, Mutiara, and Bella.

Seri, their bestseller set for restocking soon, comes with embroidered white lace, 7cm block heels, and elegant ankle straps.

Priced at RM169, these heels exude femininity, class, and perfectly accentuate a variety of wedding attire.

Mutiara is made with light gold embroidery lace, 5cm transparent round heels, and crystal-embellished straps.

Priced at RM199, she's the nude pair you'd want to pull out for dinners, parties, or weddings, if you're not going for a typical all-white ensemble.


Image via @jejakbyell (Instagram)


Image via @jejakbyell (Instagram)

And her most recent collection: Bella.

Crafted from net lace with delicate pearl beading, this pair features 5cm block heels and comes in two elegant colours: white and nude. 

Each pair costs RM259. 


Image via Jejak (Provided to SAYS)

Bella in nude and white.

Image via @jejakbyell (Instagram)


Image via Jejak (Provided to SAYS)

Founder Ellina sporting a pair of white Bella heels.

Image via Jejak (Provided to SAYS)

"Jejak heels are all handcrafted and sewn by a tukang jahit", Ellina adds

Due to this meticulous process, their stocks are limited, and they are unable to produce large quantities of heels quickly.

Despite operating with a small team, Ellina is dedicated to introducing more designs to meet the increasing demand.

You can check out Jejak on Instagram and get a pair for yourself by dropping her a message on WhatsApp.

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