Swatch Releases Three Simpsons-Inspired Watches Just In Time For The Show's 35th Season

Regardless of whether you're a fan of 'The Simpsons', you'll surely love these watches. <3

Cover image via Swatch

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ICYMI, iconic TV show The Simpsons has began airing its 35th season :')

Image via GIPHY

The animated series debuted more than 20 years ago, and has since become a cultural phenomenon, thanks to its humour and satirical take on various aspects of American culture, society, television, and politics.

And as it enters its 35th season, the show now holds the record for being the longest-running American sitcom and the longest-running American animated program, wah!

It's hard to believe that the show's opening couch gag, which is essentially the hallmark of every episode, has been running for 24 years now. T.T 

And to celebrate the show's record-breaking milestone, Swiss watchmaker Swatch has released three watches with designs inspired by the Simpson family, omgggg!

Image via Swatch

Celebrating iconic moments from the show, these watches are sure to be a hit with fans of Swatch and The Simpsons alike. 

Plus, two of the watches also carry the Christmas theme, just in time for the upcoming holiday season, hehe. They're perfect for elevating your Christmas outfit this year! 

Excited already? Here's a look at the watches:


This analog watch is a playful and almost-good-enough-to-eat homage to the pink-frosted doughnut that has become synonymous with Homer Simpson. We can even hear him saying his iconic catchphrase, "Mmmm... doughnuts," now.

The watch's design showcases a bitten doughnut-shaped dial adorned with bright pink frosting and multi-coloured sprinkles. The strap's design is just as iconic, with pink frosting running down its length against a familiar bright yellow background from the show.


Nothing says festive like bright red and yummy gingerbread! This Christmas-themed analog watch aims to bring you a sprinkle of joy and a whole lot of cheer with Simpsons-inspired gingerbread characters joyfully dancing their way down the snow-covered strap. Swatch even added a contrasting blue loop and buckle to the red-printed strap, giving the overall design a nice touch. So adorable!

Meanwhile, the entire Simpson family — Homer, Marge, Bart, Lisa, and Maggie — come together in the watch's multi-coloured dial for a heartwarming sing-along. <3


For those seeking a Simpsons-inspired watch that's a little less striking with neutral colours, the TIDINGS OF JOY watch is your best bet. Plus, it offers a cosy holiday feeling that's guaranteed to put you in the holiday mood.

Marge and Homer are set against a blue snowy backdrop on the watch's strap. Taking centre stage on the dial is Bart, Lisa, and Maggie. Singing together, the Simpson family brings glad tidings of joy this holiday season. According to Swatch, the scene on the watch is inspired by the very first episode of the cartoon show. <3

Another cool thing about this watch is that the red hands in the dial can glow in the dark! 

All in all, whether you're a fan of The Simpsons or not, you'll definitely wanna get your hands on these super adorable Swatch watch editions. They're truly one of a kind!

In fact, even the watches' packaging is a playful nod to the show's delightful wit and charm. 

Swatch's The Simpsons watches are available online and at all Swatch stores. Head over to Swatch's website to learn more!

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