This Is A Tweeting Bra. It Actually Does What The Name Suggests.
A bra that tweets every time it is unclasped. Yes, you read that right. Forget Google Glass and the Samsung Galaxy Gear, as far as wearable tech goes the Tweeting Bra is totally some next level sorcery.
By Sadho Ram — 25 Oct 2013, 03:52 AM — Updated almost 11 years ago
The purpose of this Tweeting Bra is to promote breast cancer awareness and the need for self-examinations
The bra is part of an ad campaign from Nestle Fitness so it’s not for commercial sale, but the electronic bra is real, the Greek tweets are real, and there’s a real person behind the breasts: Maria Bacodimou.
mashable.com
The Greek TV celebrity has agreed to don the electronic under garment for two weeks, and each time it is unclasped, it will send a tweet (in Greek) , reminding women and men everywhere that they need to do self-exams.
mediabistro.com
Greek TV personality Maria Bacodimou will be wearing the bra for two weeks, with the bra tweeting to her Twitter handle @mariabacodimou.
intomobile.comHow does the Tweeting Bra work?
The Tweeting Bra includes a special mechanism under the hook of the bra, which pairs with a nearby mobile device. When the bra is unhooked, it sends a signal to the mobile device which then sends out the tweet.
The campaign is sponsored by Nestle, and the bra was designed by OgilvyOne Athens, according to AdRants.
socialnewsdaily.com