There's no doubt that Japanese cheese tarts are this year's hottest food trend, thanks to specialty shops like Tokyo Secret, Hokkaido Cheese Tart, and several other bakeries that have jumped on the bandwagon
Well, there's a new player in town and it's the one everyone's been waiting for. Pablo - Japan's #1 cheese tart specialists - has finally opened its long-anticipated first outlet in 1 Utama Shopping Centre, Petaling Jaya!
Originating from Osaka, Pablo Cheese Tart has more than 15 branches across Japan and has expanded to South Korea, Taiwan, Indonesia, Philippines, and now, Malaysia.
Long queues are not uncommon at its outlets both in Japan and overseas as locals and tourists alike wait in line to get their gooey cheese tart fix.
Pablo's signature cheese tarts come in two sizes. The regular-sized ones, for RM8.90 each, come in three flavours - original, matcha, and chocolate.
At Pablo, you can opt for your tarts to be cooked "medium rare" for a smooth and creamy molten centre or "medium" for a firmer and fluffier filling.
And then there's the bigger version Pablo is most famous for, with its flaky crust filled with a smooth, creamy filling. Now this one... is priced at a whoopin' RM45.90!
Like the regular-sized tarts, the larger ones also come in three flavours - original cheese filling glazed with apricot jam, matcha cheese with an azuki red bean paste and Shiratama mochi centre, and chocolate cheese with chocolate bits in them.
To be fair, the larger tart is the size of a small cake at approximately 20cm in diameter. Plus, the ingredients used in making the cheese tarts are 100% imported from Japan so it tastes like the original recipe.
FUN FACT: Pablo founder Masamitsu Sakimoto actually spent half a year in product development, with an aim to create the perfect recipe for cheesecake. He would later come up with a recipe that enables the dessert to be served in different textures and doneness, depending on its cooking time.
In addition, Pablo's cheese tarts are actually cheaper in Malaysia compared to its other outposts overseas
The signature Pablo cheese tart is priced at ₱599 (RM53.57) in the Philippines, while in Indonesia, it's IDR169,000 (RM55.82).
Of course, it's cheaper in Japan at ¥780 (RM30.21).
Regardless, you can be sure that foodies will definitely get in line for a taste of Pablo's cheese tarts in the coming days. In fact, this is what the queue looks like this morning before the store's grand opening:
Pablo opens at 2pm today, 6 December in 1 Utama Shopping Centre, Petaling Jaya
Address: Level 2, Old Wing (beside Wondermama), 1 Utama Shopping Centre, Lebuh Bandar Utama, 47800 Petaling Jaya, Selangor.
Opening Hours: 10.00am to 10.00pm daily.