M’sians Don’t Appreciate Their Friends Who Plan Entire Group Holidays Enough, Survey Finds
Shoutout to all the holiday planners and trip organisers in our lives. <3
Follow us on Instagram, TikTok, and WhatsApp for the latest stories and breaking news.
This Spotlight is sponsored by Klook.
Everyone loves a good group holiday, but getting there often depends on one friend doing hours of work behind the scenes

If you have a typical friend group that occasionally (or often) travels together, you'll know that there's one person who takes on most of the responsibility.
They take it upon themself to compare flights across five different websites, figure out the best route from the airport, keep track of everyone's budget, remind the group to renew their passports, and somehow still end up entertaining questions like, "What day is our flight, ah?", for the millionth time.
In fact, a recent Klook survey found that these "travel planner" friends are among those who get the least appreciation

According to the survey involving 2,725 travellers across 10 markets, travel planning was ranked the least appreciated favour, behind even simple acts of kindness like carrying heavy bags or opening doors.
It shows that despite the hours spent researching, booking and organising, being the friend who plans every trip is often a thankless job.
Here's a closer look at the survey results:
1. The biggest challenge Malaysian travel planners face is managing group expectations

Nearly two-thirds (63.1%) said budgeting is their biggest source of stress, followed by coordinating everyone's schedules (45%) and dealing with last-minute changes (38.9%).
At the same time, 65.1% of planners believe that a super valuable skill is the ability to find options that keep everyone happy and avoid unnecessary disagreements.
2. Planning takes way more time and energy than everyone realises

According to the survey, non-planners generally believe organising a week-long group trip takes fewer than 10 hours.
In reality, over 70% of Malaysian travel planners said they spend over 10 hours preparing for a single holiday.
From this number, 40.3% spend up to 20 hours planning, while another 35.5% spend 40 hours or more before anyone has even packed their suitcases. Phew.
3. The work continues during the trip, and sometimes, the planner gets all the blame

More than half of Malaysian travel planners said they check their phones at least six times a day during the trip to monitor bookings, directions, transport arrangements, and other logistics.
Meanwhile, they're also the ones most likely to hear complaints when something doesn't go according to plan.
Interestingly, planners say they get blamed far more often than their travel companions admit to blaming them.
The most common criticisms include hearing things like "I could've planned this better", "Why didn't we do this instead?", or "That's out of my budget."
Considering the amount of work involved, it's hardly surprising that many planners feel their role is undervalued
More than eight in 10 Malaysian travel planners believe they deserve to be paid at least US$50 (around RM210) per hour for organising a trip.
Given that many spend between 10 and 20 hours planning, the survey estimates their unpaid effort could be worth as much as US$1,000 (around RM4,200) before the holiday even begins.
This is why Klook wants to help Malaysians show their appreciation for the travel planners in their lives! <3
Through the 'Thank You, Travel Planners' contest, you can shine the spotlight on the friend and family member who has worked tirelessly to make sure that each holiday goes as smoothly as possible! Chosen winners will be rewarded with a trip to Switzerland.
PS: If you are that hardworking planner, you can even nominate yourself!
Five winners will be selected globally, while Klook Malaysia will also reward three Malaysians with special prizes, including:
- A trip to Singapore (Grand Prize)
- RM500 Klook e-Gift Card (1st runner-up)
- RM300 Klook e-Gift Card (2nd runner-up)
So if you think your group's travel planner deserves some recognition, be sure to visit the contest page to submit a nomination
And whether you're the designated planner or have recently been "promoted" to the role, Klook brings together attractions, transport, stays, and travel essentials in one place, making it easier to organise your next getaway with confidence instead of juggling multiple apps and booking sites.
To check out tools to make planning your next holiday easier, visit Klook's website


Cover image via