How Christy Ng Turned RM10,000 into a Regional Fashion Empire

The journey of Malaysian entrepreneur Christy Ng is a testament to how personal struggles can spark innovation. What began as a humble side hustle has transformed into a prominent regional fashion brand known for its focus on comfort and customisation .

Humble beginnings and early hustle

Christy Ng's path to success was far from conventional. While studying biotechnology, she worked various part-time jobs to fund her education, from selling flowers to working as a waitress . In 2010, she launched her brand with just RM10,000 in savings, initially selling shoes from her car boot, at flea markets, and through Facebook .

Turning a personal struggle into a business

The brand was born out of her own frustration in finding footwear that was both affordable and comfortable . As of 2020, historical records show she sought to bridge this gap by learning shoemaking techniques from factories in Thailand, despite having no formal background in fashion design . This hands-on approach helped her build a business that prioritised the needs of modern women .

Scaling into a regional powerhouse

By 2013, the business had gained significant momentum, earning recognition through the Allianz Bank SME Innovation Challenge . Today, the brand has expanded far beyond its online roots. By the end of September 2026, the company is expected to operate 27 stores across Malaysia, Indonesia, the Philippines, and Cambodia, alongside a global e-commerce platform .