How Concert Promoters Decide Which International Artists Come to Malaysia
If you're a concert-goer in Malaysia, you've probably wondered who works behind the scenes to bring international stars to our stages. One name that has been part of this scene is the live-events company, Onion Production. What they do Onion Production handles the financing, marketing, and production of live shows. They aren't just focused on…
If you're a concert-goer in Malaysia, you've probably wondered who works behind the scenes to bring international stars to our stages. One name that has been part of this scene is the live-events company, Onion Production.
What they do
Onion Production handles the financing, marketing, and production of live shows. They aren't just focused on Malaysia; they have a global reach. As of 2021, the company shared that they have managed over 150 shows across 18 countries .
Their work in Malaysia
The company has played a role in bringing international talent to local fans. A notable example is when they were involved in the Malaysian leg of Eric Nam's Asia tour in 2020, which wrapped up with a show in Kuala Lumpur .
The bigger picture
The Malaysian concert scene is always changing, and it takes many different promoters to keep the music playing. While companies like Onion Production have contributed to our local live music history, the industry remains a busy and competitive space with many players working to bring diverse acts to our shores .
