Popular Thai Milk Tea Brand ChaTraMue To Open More Outlets In Malaysia
You can get a refreshing cup of Iced Thai Milk Tea for RM9.90.
By Timothy Tuan — 20 Oct 2023, 06:00 PM
If you've been to Thailand, you've definitely drank a refreshing cup of Thai Milk Tea from ChaTraMue, one of the country's top milk tea brands
Even if you haven't, you must have at least seen these colourful tins at airports in Thailand.
Pronounced as Cha-Tra-Mer, the tea brand has been operating for over 70 years, selling flavourful tea and coffee beverages and products well-loved by locals and tourists in Thailand.
And now, you can experience the goodness of the iconic Thai beverage yourself with more ChaTraMue outlets set to open in Malaysia
ChaTraMue has several outlets in Malaysia, but a new outlet recently opened at IOI City Mall Putrajaya, as a result of a franchise agreement between local company Woodpeckers Group and Cha Thai International, the brand owner of ChaTraMue in Bangkok.
Now, you can indulge in the brand's signature beverages and savour the authentic Thai milk tea experience that is uniquely ChaTraMue.
Some of ChaTraMue's must-tries include:
1. Thai Milk Tea
Flavourful, aromatic, and refreshing, the beverage is made with high-quality Thai tea leaves, milk, and sugar.
2. Milk Green Tea
This beverage is similar to Thai Milk Tea but with matcha being the essential tea ingredient in the drink. It's perfect for matcha lovers!
3. Thai Coffee
Known as oliang in Thai, this beverage is prepared from a mixture of Robusta coffee grounds, brown sugar, and various grains and seeds like cardamom, corn, soybeans, rice, and sesame seeds.
These beverages are priced at RM8.90 (H) and RM9.90 (C). You can also adjust the sweetness level to your liking, from extra sweet to slightly sweet.
Woodpeckers Group, the company behind yoghurt brand llaollao in Malaysia, signed a 20-year franchise agreement with Cha Thai International in August this year
Cha Thai International Managing Director Srisuporn Chaturongkavanich (centre) with Minister Counsellor (Commercial), Office of Commercial Affairs, Royal Thai Embassy Worawan Wanwil on her left and Woodpeckers Group CEO Tan Kai Young on her right.
Image via ChaTraMue (Provided to SAYS)Woodpeckers Group, the company behind yoghurt brand llaollao in Malaysia, signed a 20-year franchise agreement with Cha Thai International in August this year.
Now, the two companies have launched the first of their 40 planned outlets.
Woodpeckers Group CEO Tan Kai Young said, "We're thrilled to introduce Thailand's top-ranking milk tea brand to discerning Malaysian consumers who appreciate the finest tea blends.
"With our extensive experience in the F&B industry and a track record of success with IIaoIIao, we are confident that ChaTraMue will be a winner."
Cha Thai International Managing Director Srisuporn Chaturongkavanich is confident that Woodpeckers will grow the brand well in Malaysia, noting that negotiations took months as the company was extremely careful in awarding any national franchise.
"This is the first country to be given franchise rights for our brand, which dates back to 1945, and is really part of our Thai tea tradition. We look forward to working with Woodpeckers to bring authentic Thai tea concept to Malaysia," she said.
Meanwhile, Woodpeckers Group Brand Operation Manager Ricky Tjandra said, "To ensure every sip of ChaTraMue in Malaysia transports you to the bustling streets of Bangkok, we are using the very same rare Thai tea leaves, meticulously crafted for the brand"
He further emphasised that Woodpeckers have already scouted for locations to open up to 10 outlets this year, and another five outlets in the first quarter of next year.
"Stay tuned for us opening up at more malls in the Klang Valley and Putrajaya," he said.
A few upcoming outlet locations were revealed during the press conference, such as IOI Mall Puchong, Kiara Bay, Tamarind Square, Pavilion Damansara, and Pavilion Bukit Jalil.
