OATSIDE Is Reducing Prices For Its 1L Packs From RM14.50 To RM9.90
The company shared that it wants to make oat milk accessible to a wider audience.
By Tamara Jayne — 11 Jul 2024, 12:06 PM
OATSIDE is lowering prices for its 1L packs by more than 30% to increase accessibility
OATSIDE's 1L Barista Blend and Chocolate variants will retail for RM9.90, down from RM14.50, at major retailers across Malaysia, including Village Grocer, Jaya Grocer, Ben's Independent Grocer, The Food Merchant, QRA, Aeon, and Seibu+.
The price reductions are effective immediately and will be fully implemented across retailers by September 2024.
The price reductions are achieved through economies of scale in production and the supply chain
"We are committed to creating products that taste great, are healthy, and are sustainable. The challenge for the plant milk category in the past has been its relatively higher prices.
"As we have scaled over the last three years, we've worked hard to find efficiencies through our supply chain and we are passing these savings on to consumers as part of our mission to make oat milk a staple in more households," says Benedict Lim, founder and CEO of OATSIDE.
He added that though the prices are new, there will be no changes made to the product formula
"OATSIDE has the same creamy, malty taste you're used to, made with roasted oats and our proprietary enzyme extraction process," he shared in a press statement.
Since its launch in 2022, OATSIDE has expanded to serve 15 countries, reaching over 250,000 retail and foodservice locations across Asia. The company started in Malaysia in 2022 and is currently available across retailers and cafés nationwide with both its 1L and 200ml formats of Barista Blend, Chocolate, and Coffee variants.
