Malaysians Are Reselling UNIQLO's New Billie Eilish Collection For Double The Price

"Queueing at UNIQLO today…but because of resellers there was no more stock."

Cover image via Twitter

Long queues were seen outside Malaysia's UNIQLO stores after their latest collection, 'Billie Eilish x Takashi Murakami', sold out online

The collection, which launched online on 25 May, was so popular that many Malaysians were seen lining up for the products when it dropped in stores on 29 May.

However, not everyone was able to get their hands on the limited edition shirts.

One user shared an image of the queue outside UNIQLO at 11am that Friday. They expressed that they were unable to get anything because the "resellers bought so many that they ran out of stock".

Image via Twitter

Several people replied to the tweet saying that they shouldn't have expected to be able to buy anything that late in the morning. 

The commenter continued, telling the user to not be so "bitter" as "people really don't care if you're 'true fans' or not", suggesting instead that money was a huge motivator for many. 

Image via Twitter

One person tweeted a video of all the purchases they intended to resell

The reseller first boasted their purchases on 29 May, the day the collection launched in stores.

Their tweet, which explicitly said "You ain't know nothing about dat reselling level" in reference to the 'effort' it took to line up outside UNIQLO at five in the morning, was met with backlash.

Image via Twitter

Many Twitter users called the reseller inconsiderate for buying so many items, preventing others from getting their hands on the collection

Image via Twitter

This user blamed the buyers' greed as part of the reason why they were unable to purchase the limited edition tees in time.

They appeared frustrated at the fact that not only were the shirts being sold at a ridiculous price increase, but that the reseller brought along another person in order to be able to buy as many pieces as they possibly could within the two piece per pattern limit. 

However, others saw it differently

One netizen attempted to lighten the mood, saying everyone should relax as soon enough items from this collection would be sold for even cheaper, at RM15 per piece. 

Image via Twitter

There were quite a number of people attempting to justify the reseller's actions. In this tweet, one commenter tries to rally sympathy for the man pointing out he had risked his life standing in a public crowd when the coronavirus is still present. 

He continued, saying that no matter how expensive the markup, it was "cheap compared to one's life". 

Image via Twitter

It wasn't long before UNIQLO's policies were brought into the conversation

As was highlighted by this person, UNIQLO's online product descriptions note that "[They] reserve the right to refuse a purchase if [they] suspect it is for resales purposes."

Image via Twitter

Multiple users responded to this tweet debating if they should report the original buyer based on this regulation, particularly as they had evidence. 

No action has been taken against them yet. 

Image via Twitter

Even then, there were people who bought each of the RM59.90 shirts for RM120!

The following day, on 30 May, the reseller posted a tweet revealing that he was able to sell 20 shirts to one customer who was planning to do a giveaway. 

Each shirt was priced at RM120 each.

Image via Twitter

In a separate tweet featuring an almost identical set of images, the reseller further expressed how thankful he was for his customer who agreed to buy all of their 'Billie Eilish x Takashi Murakami' products despite the pushback seen on Twitter. 

Image via Twitter

From a Westlife concert to Avengers: Endgame tickets, Malaysia's "reseller culture" is strong:

Social media users have had a big impact on companies in the past, like this one instance:

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