KK Mart Displays Written Apology On In-Store Screens

KK Super Mart is expected to issue the written apology through the same method in its stores nationwide.

Cover image via Sin Chew Daily & China Press

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KK Super Mart has begun displaying a written apology on digital screens in its stores after selling socks with the word 'Allah' printed on them last week

According to Sin Chew Daily, the apology can be seen displayed on a television screen at a KK Super Mart outlet in Terminal Bersepadu Selatan (TBS), Kuala Lumpur.

China Press also published photos of an outlet displaying the written apology, which reads, "Referring to the issue, KK Super Mart company apologises to all Muslims for the discovery of socks printed with the word 'Allah' by the Miranosock brand at KK Super Mart Bandar Sunway, Petaling Jaya.

"The company has taken strict action by immediately terminating the supplier, Xin Jian Chang Sdn Bhd, and has taken legal action against them. All products from this company are no longer available in the KK Super Mart network throughout Malaysia.

"[Maintaining] harmony in multi-religious and multi-ethnic communities is our objective. We regret the issue that occurred and sincerely apologise."

The written apology is also displayed on a screen at the checkout counter.

Image via
Image via China Press

It is understood that KK Super Mart will display the apology at all stores nationwide

This is the second time the convenience store company has apologised over the controversy.

On Saturday, 16 March, KK Super Mart founder and executive chairperson Datuk Seri Dr KK Chai appeared visibly emotional during a press conference to issue an apology regarding the matter.

Despite Chai's apology, UMNO Youth Chief Dr Akmal Saleh called for a boycott of the convenience stores and demanded that KK Super Mart display apology banners at all of its 881 branches nationwide within two days.

Datuk Seri Dr KK Chai (third from the left) bowing and apologising over the issue during a press conference on Saturday.

Image via Harian Metro (YouTube)

Meanwhile, at 9am today, 19 March, 40 police officers conducted a check at Xin Jian Chang Sdn Bhd factory and seized five pairs of the controversial socks

The police determined that the factory had imported 16 bundles, equivalent to 18,800 pairs of socks, that were subsequently distributed to three KK Super Mart outlets.

Two outlets in Bandar Sunway and one in Sunway Mentari have since returned the socks to the factory, reported the New Straits Times.

Batu Pahat district police chief ACP Ismail Dollah (middle) speaking to reporters at the entrance of the factory in Johor today.

Image via New Straits Times

A Universiti Malaya (UM) professor hinted that political leaders might have exploited the issue to their benefit, portraying themselves as "heroes" to the public:

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