Media Prima Bhd has defeated Google and Facebook to become the most popular choice for mobile content in the country
Recent data from US-based media measurement and analytics company Comscore revealed that the media group amassed a whopping 13.60 million total unique visitors in December 2018 - a 62% increase from the previous year.
Following closely behind was Google with 12.95 million unique visitors and Facebook with 12.92 million.
The media conglomerate attributes its rapid increase in digital reach to its extensive portfolio of content-producing portals
The portfolio includes: The New Straits Times Press (Malaysia) Berhad (NSTP), REV Asia Holdings (REV Asia), and Ripple - all of which produce to meet the growing demand for online content.
Also under the group are news portals Berita Harian and Harian Metro, which recorded a total of 4.78 million and 4.39 million visitors respectively.
Particularly, digital media group Rev Asia adds to the variety with its extensive portfolio of popular online brands
These brands include: SAYS, OhBulan!, RojakLah, Viral Cham, 8coin, Sirap Limau, MyResipi, Kongsi Resepi, JUICE, The Vocket, and TanTanNews, together with well-renowned tech and lifestyle portal Mashable SEA.
According to Media Prima group managing director Datuk Kamal Khalid, this is the first time a local media company in Malaysia has outranked global media giants
"As Malaysia's largest media group, our biggest strength is our ability to capture the mass audience which we have now done in the mobile phone realm.
"This also represents the huge potential for advertisers to engage and reach out to the mass audience on mobile through Media Prima's network," he added.
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