Media Prima Digital And REV Asia Is Now REV Media Group
Media Prima Digital and and its subsidiary REV Asia will now be known as REV Media Group as part of their corporate rebranding initiative
In a statement yesterday, 29 July, REV Media Group said the move was to further streamline business processes and functions, adding that the team will be based in Sri Pentas, Bandar Utama.
The company said its new vision and mission are to be the number one Malaysian digital media company in terms of reach, retention, and revenue, and to achieve goals in a customer-centric, collaborative, and transparent manner.
"With the new branding, REV Media Group hopes to offer better clarity and synergies as it continues to deliver the best solutions to its customers," the statement read.
With over 30 top authority brands, the company said its extensive network reaches out to more than 15 million people each month
"REV Media Group represents over 30 top authority brands spanning across multiple languages and platforms such as SAYS, OHBULAN!, Viralcham, NST Online, My Metro, BH Online, Mashable SEA [Southeast Asia], and IGN SEA [Southeast Asia]," it said.
It noted the group has an extensive network that reaches out to more than 15 million people each month, about 75% of the total Internet population of Malaysia.
"An important milestone"
According to REV Media Group chief executive officer (CEO) Rafiq Razali, the move is an important milestone as it officially marks the unification of two digital media organisations.
"I believe that this new brand will drive us even further and help us solidify our position as the leading digital publisher in Malaysia," Rafiq said.
Meanwhile, the group's director of business operations Sam Wee said that they are really excited to be able to work closely with everyone in REV Media Group now as they share the same goals and vision.
"I'm confident that this transformation will allow us to grow exponentially as a team."
Earlier this month, Media Prima said that the group is considering moving out of its Balai Berita office in Bangsar: