Media Prima Revamps Its Entire Radio Network As 'Ripple' And Launches 7 New Platforms
Ripple's launch is in-line with Media Prima's plan to grow digital and consumer revenue.
By Katrina Khairul Azman — 18 Oct 2018, 06:33 PM
Media Prima has revamped its radio broadcast segment by cooperating digital media, broadcast, and commerce to provide personalised content to Malaysians
All seven new media platforms will produce content via editorials, sponsored stories, video, on-air interviews, discussions and podcasts
"One of our greatest strengths in broadcast is our ability to connect with listeners and our communities through our platforms. Over the years, we have successfully engaged with our audiences on-air, online and on-ground," said Ripple's Chief Executive Officer Seelan Paul.
However, the company realised that there was room to further enhance audience engagement and customisation.
"Leveraging on that, our synergy between our radio audience, digital brands and e-commerce will be even bigger. Ultimately, this will also amplify our own e-commerce proposition for SuperDeals by offering the right deals for the right digital community," he added.
Ripple's launch is in-line with Media Prima's plan to grow digital and consumer revenue
With an increase of $10.77 million in digital revenue in the first half of 2018, the company aims to increase its digital revenue contribution to 8% by the end of the year.
"Ripple leverages on the strength of its brands and massive reach to create new revenue opportunities and target new consumer groups.
"The new direction will also provide a more holistic solution for advertisers who want to connect with specific audiences across different platforms," said Group Managing Director of Media Prima, Datuk Kamal Khalid.