REV Media Group Expands Its Chinese Network By Acquiring Tantannews IP
At its peak, Tantannews had more than seven million users and 20 million page views per month.
By Gowri Chitra — 21 Sep 2022, 05:20 PM
REV Media Group (RMG) announces acquisition of intellectual property (IP) assets of popular Chinese social news portal Tantannews today, 21 September
A subsidiary of Media Prima Berhad, Malaysia's leading and largest media group, RMG is Malaysia's number one digital publisher.
This acquisition of the website domain, Tantannews.com, and its related social media assets will expand and strengthen RMG's reach among the Chinese speaking online community.
Tantannews' strong digital presence will contribute to RMG's digital business and its media solutions strategy for advertisers. At its peak, Tantannews had more than seven million users and 20 million page views per month.
Launched in 2013, Tantannews is Malaysia's top Chinese social news and content portal that primarily focuses on the latest news and trendiest stories on entertainment, travel, fashion, and lifestyle
It joins RMG's existing Chinese Network, which includes popular brands across multiple media platforms, including ViralCham, Rojaklah, 8TV, and 8FM.
Through its multiple media platforms and brands, Media Prima reaches over 98% of the Malaysian population, and audiences across all ages and market segments.
Accelerating the growth of the group's Chinese Network and strengthening the group's Chinese audience reach through RMG's acquisition of Tantannews complements Media Prima's strategy to remain Malaysia's leading media group.
Samuel Wee, Chief Executive Officer of RMG, said, "This is an exciting and strategic acquisition for RMG as there is a growing demand for Chinese-language content from our audiences, particularly from those inclined to reading news content"
"The acquisition of Tantannews solidifies our position as the leading digital publisher across all market groups in Malaysia. We will continue to look out for more acquisitions and partnerships to drive growth for REV Media Group," he added.
Meanwhile, Sean Teoh, founder of Tantannews, said, "We are happy to see Tantannews continue to grow under the leadership of Sam and the team at RMG, and as part of the largest media group in Malaysia"
He shared, "We founded Tantannews 10 years ago from a Facebook page to allow users to discuss news on social media.
"Moving forward, my team and I at Monster Scape have decided to focus more on technology by investing resources in the development of our own content management system that can be used to develop different types of content, as well as a content marketplace where more than 6,000 part-time mobile journalists create content on a part-time basis.
"The goal is to create an army of content creators across the region in video, visual, and text formats who contribute news and community information."
Sean added that the acquisition will allow his team to focus on MOpress and the technology platform
The marketing division will be renamed Data & Co, and will focus on data marketing, an omni-data marketing platform, and tools to help brands and marketers turn their users into digital assets of choice.
By collecting first-hand user data, brands can take advantage of real-time information in an ecosystem to reach audiences around the world. This means that businesses, customers, and partners can build real community-based relationships.
This agency model offers a comprehensive service for early stage businesses, as well as growth and expansion stage businesses, that need to implement their digital strategy.
Data & Co is currently serving more than a hundred companies and are expanding their services to be more data-driven. The business is seeing growth in Malaysian businesses selling their products and services overseas. Visit their website to find out more.
