Here's A Look At The Local Chinese Sites Making Waves In The Media Industry
These fast-growing platforms have been making remarkable breakthroughs across multiple fronts.
By Jeremy Ng — 25 Sep 2023, 10:51 AM
If you're someone who consumes Chinese language content, you've probably heard of Viralcham and Rojaklah, two fast-growing media platforms for the local Chinese audience
Coincidentally, Viralcham and Rojaklah are part of REV Media Group, the leading digital publisher in Malaysia, representing over 35 top authority brands with an extensive distribution network that reaches out to more than 15 million people each month.
This year alone, both Chinese media platforms have displayed exceptional performance in website traffic, according to data sourced from Similarweb. This achievement covers various categories such as Direct Traffic, Search Traffic, Social Traffic, Referral Traffic, and Campaign Traffic.
Notably, Viralcham has consistently claimed the top spot within its niche.
Moreover, in June 2023, both platforms experienced extraordinary growth in terms of pageviews compared to the same period last year. Rojaklah surged ahead with an astonishing 88.36% increase, while Viralcham recorded an impressive 11.28% growth rate.
In 2023, Viralcham and Rojaklah introduced a dedicated 'Concerts' category exclusively for Malaysian fans, collaborating with over 40 local and international concert organisers
This initiative brought exhilarating content, including concert promotions, artiste interviews, and exclusive videos to both platforms' audiences. Additionally, they hosted concert ticket giveaways, giving fortunate readers an opportunity to catch their favourite artistes performing live.
Within the first half of this year, both platforms also forged partnerships with over 100 organisations and brands
These partnerships enabled Viralcham and Rojaklah to deliver valuable information and promotions to their audience, while introducing new brands and relevant products to their engaged reader base.
This number not only reflects the quantity of their partnerships, but also underscores the robust relationships cultivated with businesses spanning various industries. These collaborations range from globally recognised brands to emerging startups, encompassing a diverse array of products and services.
Samuel Wee, Chief Executive Officer of REV Media Group, continues to look forward to greater growth among the group's Chinese platforms
"Our team continues to create high-quality, engaging content that resonates with our Chinese-speaking audiences. We eagerly anticipate further growth in this segment, hand in hand with our valued partners and advertisers," he said.
Evelyn Tiong, Head of Content, Chinese Network at REV Media Group, expressed her heartfelt gratitude to the team and partners for their trust and unwavering support, which have enabled them to amass numerous advantages and deliver top-notch content.
"While we've encountered our fair share of challenges in the past, it is precisely these obstacles that have ignited our determination to persistently explore, innovate, and consistently exceed expectations. This commitment ensures that we provide our readers with the highest quality and most influential content.
"As we celebrate these remarkable accomplishments, we remain committed to our readers, partners, and the industry at large. The success of Viralcham and Rojaklah reflects our unwavering dedication to delivering exceptional content and forging meaningful connections. We look forward to continuing this journey of excellence and innovation, setting new benchmarks in the world of Chinese media platforms.
"Thank you for your continued support, and we anticipate even greater achievements in the exciting chapters that lie ahead. Together, we are shaping the future of Chinese media," she said.
