REV Media Group Comes Up Big At MDA d Awards 2023, Winning In New Categories
The digital media company bagged six awards this year.
By Marion Fernando — 30 Jun 2023, 11:28 AM
Showcasing its commitment to pushing boundaries and exploring new frontiers, REV Media Group (REV) has come out on top in several new categories at this year's MDA d Awards
Representing over 35 top authority brands with an extensive distribution network that reaches out to more than 15 million people each month, REV is the leading digital publisher in Malaysia.
The company uses the power of data and technology to deliver engaging content that matters the most to audiences across multiple languages and platforms that range from News, Entertainment, Lifestyle, Technology, and more.
1. Gold | Best Digital Tech Product | MyUndi (Holistic Digital Experience for GE15)
Kicking off the awards list is MyUndi, which earned REV Best Digital Tech Product (Gold). MyUndi is a digital tech product that changed the way Malaysians participate in the democratic process.
Themed 'Holistic Digital Experience for GE15', MyUndi introduced easy-to-use features that simplify data, empowering individuals to engage and learn updates about the election process.
2. Gold | Best Use of Digital Marketing Innovation | Non-profit/Pro-bono Campaign (Shining a Spotlight on Everyday Malaysians)
Through REV's collaboration with SAYS and Wiki Impact, the digital media company won first place in the Best Use of Digital Marketing Innovation (Gold) — Non-profit/Pro-bono Campaign category.
The joint campaign, titled 'Shining a Spotlight on Everyday Malaysians,' leveraged on digital marketing to not only raise awareness and drive positive change, but also exemplify REV's commitment to making a meaningful impact beyond its digital platforms.
3. Silver | Best Digital Publisher of the Year (How REV is Championing the Evolution of Data & Content)
Championing the evolution of data and content, REV secured Silver in the highly competitive Best Digital Publisher of the Year category. There is no Gold winner for this category.
Thanks to REV's focus on innovation and user-centric experiences, the company has managed to position itself as a trailblazer in the digital media landscape, its status solidified by this win.
4. Silver | Best Use of Data (Grabfood 5-Star: Matchmaking Foodies to 5-Star Rated Restaurants on GrabFood)
This campaign won the Silver award for Best Use of Data owing to data-driven insights and analytics, which matched food enthusiasts with highly rated restaurants on GrabFood, providing personalised and seamless experiences for users.
5. Silver | Best Use of Mobile (How We Sparked A Sleep Revolution with IKEA's Sleep Festival)
REV's collaboration with IKEA on its Sleep Festival, a mobile-centric initiative, transformed people's perception of sleep, and won Silver for Best Use of Mobile.
Raising awareness on the importance of sleeping and commanding an engaging audience on mobile, REV solidifies its reputation as innovators in mobile marketing.
6. Silver | Digital Person of the Year (Ledwina In Jia Fang)
Lastly, Head of Spark at REV Media Group Ledwina In Jia Fang bagged home the Silver award for Digital Person of the Year.
According to chief executive officer at REV Media Group Samuel Wee, "These wins in new categories showcase our determination to make a positive impact through technology and marketing"
Wee added, “We remain resolute in our efforts to strengthen our position as a leading force in the industry and enhance our ESG initiatives."
With a renewed focus on digital tech products and marketing innovations, REV is poised to make a lasting impact in the digital media landscape, reinforcing its position as industry leaders.
