This In-Depth 360 Marketing Event Helps SMEs Make The Most Of Advertising, AI, And More

The goal is to empower SMEs to elevate their brand and sales.

Cover image via OHSEM360 (Provided to SAYS)

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Want to learn ways to elevate your business?

Media Prima Berhad (MPB) and Dattel Asia Group (DTL) have teamed up to present 'OHSEM Marketing 360 (OHSEM360) bersama Media Prima' to guide you to do just that.

Taking place on 10 August at Pullman Kuala Lumpur Bangsar, the objective of OHSEM360 is to provide small and medium-sized enterprises (SMEs) with the latest marketing technologies and solutions.

These include crucial elements such as advertising, AI, and content, which are designed to garner a desired return on investment (ROI) with the most effective cost for SMEs on the platform.

You can look forward to industry experts, including the host of Jalan Jalan Cari Makan Nazruddin Abdul Rahman, who will host 'Bicara OHSEM featuring Naz', as well as workshops, masterclass sessions, and exhibitions

Right image: Catch Jalan Jalan Cari Makan Nazruddin Abdul Rahman on Bicara OHSEM featuring Naz.

Image via OHSEM360 (Provided to SAYS)

There will be 20 industry experts at the event to share their business knowledge with SME entrepreneurs.

On top of that, 30 workshops and masterclasses, in addition to 40 exhibitors, will be on hand to showcase ROI-boosting, holistic marketing technologies and solutions.

The topics covered during OHSEM360 will encompass advertising across TV, radio, DOOH, REV Premium Content Sites, and social media platforms like TikTok, Facebook, and Instagram

From assisting entrepreneurs in accessing their target consumer profiles to developing AI-based copywriting and creative content, the event is set to address topics of interest for entrepreneurs, including chances to showcase and sell products through WOWShop, as well as gain insights into Malaysia's largest digital audience network, REV Media Network.

Here are some prominent industry experts who will be sharing their insights:
- Ashran Dato Ghazi (CEO of Dattel Asia Group)
- Mohd Efendi Omar (COO of Media Prima OMNIA)
- Yusman Ammeran (Head of SME Unit, unifi Business)
- Datin Norashikin Habibur Rahman (COO of WOW Shop)
- Dato Abdul Al Halim Al Fadzil (CEO of Alha Alfa Legacy)
- Nadira Yusoff (CEO of Kiddocare)
- Richard Ker (CEO of Richard Ker Digital)

That's not all. SMEs will have the opportunity to obtain advertising packages and marketing solutions at heavily discounted rates too!

Since marketing costs is a key element for entrepreneurs to consider, various incentives will be provided at the event. 

These incentives include RM7,000 worth of advertising vouchers, which are free for all OHSEM360 attendees. Plus, you'll also gain access to consumer data platforms valued at RM10,000, as well as discounts of up to 85% on advertising products and marketing technology. 

"I hope that SMEs will seize the opportunity to acquire comprehensive solutions to boost their sales and brand," said COO of Media Prima OMNIA Mohd Efendi Omar, adding that the OHSEM360 platform provides SMEs with a 360-degree marketing approach. 

This event is supported by unifi Business, OMNIA, and REV Media Group as Platinum strategic partners.

According to CEO of Dattel Asia Group Ashran Dato Ghazi, "The OHSEM360 platform has been designed not just as a sharing and learning platform, but also as a platform where SMEs can take immediate action for their businesses."

CEO of Dattel Asia Group Ashran Dato Ghazi (centre).

Image via OHSEM360 (Provided to SAYS)

"This is crucial because we understand that SMEs are time-constrained and need to act swiftly. InshaAllah, OHSEM360 will give them knowledge and expedite the process of selecting the right solutions for them to act," Ashran Ghazi said.

Meanwhile, head of unifi Business Mohamad Yusman Ammeran noted, "unifi Business is always concerned and responsive to the needs of SMEs, and our support for OHSEM360 aligns with our aspiration to facilitate SMEs' digital transformation."

Keen on learning more from OHSEM Marketing 360 with Media Prima? Register here and head on over to Pullman Kuala Lumpur Bangsar on 10 August to redeem exclusive offers and incentives.

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