Alliance Bank's Exciting Brand Refresh Aims To Help You Hit Your Financial Goals For 2024
Whether you're a parent, partner, or content creator, the bank wants to support you through every stage of your financial journey.
By Timothy Tuan — 01 Mar 2024, 10:37 AM
Alliance Bank, Malaysia's community-centric financial institution, has refreshed its brand tagline to 'The Bank For Life'
The brand refresh aims to be more synonymous with the financial institution's vision, which is to be the preferred banking partner for all walks of life.
In fact, Alliance Bank believes banking should be more than just a transactional experience. The bank appreciates each customer as a person with a unique identity before their status as a client. Beyond just numbers and banking transactions, it strives to be a true partner that supports customers through every stage of their financial journey, offering a wide range of solutions for any life event.
With its new tagline, Alliance Bank hopes to position itself as a trusted partner that you can turn to for your banking needs.
In an effort to promote its refreshed brand tagline, Alliance Bank has refreshed its visual language across retail branches nationwide and expanded its awareness across major highways in the Klang Valley
Whether you're a parent, partner, leader, mentor, dreamer, or pioneer, every billboard and online copy of Alliance Bank's refreshed tagline depicts the role of different individuals because Alliance Bank believes that Malaysians deserve more than just a bank — they deserve The Bank for Life.
Here's a look at a few of Alliance Bank's social media posts that celebrate Malaysians:
Alliance Bank Group CEO Kellee Kam, said, "Every one of us has hopes and dreams in life. Whether it's starting a family, owning a home, setting up your own business, or figuring out how to expand your business into a new area, we want to partner with you to bring those aspirations to life.
"Beyond just numbers, we see you, as a parent, a provider, an educator, a business founder, or an innovator that has dreams that you want to accomplish in life. At Alliance Bank, we're here to support your success at every stage in your life. Through every goal and ambition that you have today and tomorrow, we aim to be by your side, for a lifetime."
On top of these approaches, Alliance Bank has also revamped its website with a fresh new look
Now, all customers will be able to enjoy an enhanced user experience and interface for a seamless banking experience.
Guided by Alliance Bank's refreshed brand tagline, the revamped website allows you to easily access the array of financial products and services, including credit cards, loans, and financing at the tip of your fingers.
You'll also be able to get all of Alliance Bank's latest updates, initiatives, and promotions at one glance.
Another highlight is that the entire website now has a minimalist look and feel, packed with relevant information that is tailored to the different needs of individuals and business owners.
You can check it out here.
Last but not least, Alliance Bank is celebrating the launch of The Bank for Life brand tagline with special card promotions to reward you. Here's a look:
1. Digital SME #ReallyHUAT New Year Campaign
Looking to boost your company's cash flow this new year? Stand a chance to receive RM8,888 worth of cash prize when you apply for a business loan online with Alliance Bank! Apply up to RM1,000,000 online before 31 March 2024. Learn more here.
*Terms and conditions apply.
2. Best Of Both Worlds Campaign
Are you ready for Alliance Bank's 2024 New Year Specials? Spend with Alliance Bank Visa Credit Card, Mastercard Debit Card/-i, or DuitNow QR and stand a chance to win exciting prizes worth over RM350,000! This includes a 4D3N stay at Club Med Kani, Maldives for two!
Start earning entries by spending a minimum amount of RM100 monthly now. The more you spend, the higher your chances! Learn more here.
Terms and conditions apply.
3. Free Trip to the Olympic Games Paris 2024 Campaign
Alliance Bank customers stand a chance to win a free trip to the Olympic Games Paris 2024, courtesy of Visa. You'll be able to experience the semangat, bask in the roaring cheers, and be part of Malaysia's crowning glory.
All you have to do is apply for a physical or virtual Alliance Bank Visa Credit Card and get it approved by 15 July 2024. If your physical or virtual card sports a special one-of-a-kind design, it means you're the chosen winner!
Learn more here.
All in all, Alliance Bank hopes to become a financial institution that offers more than just a transactional experience. Watch Alliance Bank's new brand film:
The story of this brand film is about Alliance Bank's customers, the heroes behind the brand film. Beyond just account numbers, Alliance Bank sees its customers as real people, ordinary Malaysians juggling different roles, responsibilities, and challenges in life. Apart from funding, the bank hopes to lend a helping hand to realise their hopes and dreams.
At the end of the day, whether you're starting a family, owning a home, setting up your own business, or figuring out how to expand your business, Alliance Bank wants to partner with you to bring those aspirations to life.
