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The 'iOS 7 Waterproof' Ad That Made Users Destroy Their iPhones

A fake advert claiming that Apple users can make their iPhones waterproof by upgrading the device’s software has reportedly tricked users into breaking their phones.

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“Update to iOS 7 and become waterproof” claims this ad (Click for full image)

Image via imgur.com

The fake ad says:

“Update to iOS 7 and become waterproof” claims the ad (seen here) explaining that “In an emergency, a smart-switch will shut off the phone’s power supply and corresponding components to prevent any damage to your iPhone’s delicate circuitry.”

belfasttelegraph.co.uk

The fake advertising campaign began as a 4chan prank

Image via buzzfed.com

The spoof advert reportedly originated on the notorious online forum 4chan, which regularly undertakes campaigns that hijack social media in order to trick the public.

belfasttelegraph.co.uk

The ad has fooled some into believing that Apple's new operating system waterproofs their phones

iPhone users have fallen for a fake Apple ad which claims the iOS7 update makes their device waterproof. The fake advertisement has been running on social networks and basically encourages people to destroy their iPhones.

yahoo.com

The misleading rumour has circulated on social networks accompanied by a mocked-up advert that closely resembles Apple’s official marketing.

belfasttelegraph.co.uk

Users who believed the advert reportedly upgraded their iPhones and dunked the devices to test the feature, only to find that they had broken the expensive gadgets.

telegraph.co.uk

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