KFC Malaysia Treats Motorsports Fans To A Day With JMR To Celebrate 5 Years Of Partnership
The one-of-a-kind event brought together local racing fans of all ages!
By Jeremy Ng — 30 Jan 2024, 06:28 PM
KFC Malaysia and Johor Motorsports Racing (JMR) hosted a special meet-and-greet event over the weekend at KFC Stulang Laut, engaging young fans and sharing Malaysian pride on their home turf
The highlight of the event was definitely getting to meet the JMR drivers and Johor princes — Tunku Panglima Tunku Abdul Rahman Sultan Ibrahim and Tunku Putera Tunku Abu Bakar Sultan Ibrahim.
Both Johor princes currently participate in the Asian Le Mans Series and the SRO GT World Challenge series, driving a Mercedes AMG GT3 powered by Triple Eight Racing and competing in the Asia and Australia championship series.
The event not only celebrated five years of collaboration, but also reaffirmed KFC Malaysia's commitment to partnering with JMR throughout the entirety of 2024
This enduring partnership reflects KFC Malaysia's dedication to promoting and contributing to the growth of the sports landscape locally, particularly within the dynamic realm of motorsports facilitated by JMR.
Ultimately, KFC Malaysia and JMR hope to put Malaysian motorsports on the map, while cultivating interest among Malaysian youth and budding motorsports talents.
To mark this milestone, KFC Malaysia and JMR hosted students from local universities and vocational institutions across Johor
This includes Universiti Teknologi Malaysia, Universiti Tun Hussein Onn Malaysia, and Kolej Vokasional Tanjung Puteri.
During a Sembang Kereta session that took place during the Saturday event, the Johor princes shared with fans about their motorsports careers and experiences, inspiring students to pursue their passions within the motorsports realm.
Attendees were also treated to an immersive encounter with the princes' race cars, the Mercedes AMG GT3, providing a firsthand look at these high-performance vehicles on racing circuits worldwide.
The one-day event also saw attendees enjoying all kinds of fun activities and even getting autographed merch from the Johor princes, yasss!
From 12.30pm to 5pm, local racing fans got to try their hand at various fun activities, ranging from fun carnival games to racing simulators. Winners even got to bring home KFC vouchers!
There were also special edition JMR merchandise up for sale, and for fans, getting their merch signed on the spot by the Johor princes was definitely something worth remembering.
From supporting local sportsmen to being one of Malaysians' favourite fast food joints, KFC Malaysia is truly a national brand
In case you didn't know, KFC Malaysia is owned by QSR Brands — Johor Corporation is the majority shareholder of QSR Brands alongside Employees Provident Fund (EPF). With over 770 stores nationwide and 30,000 employees, KFC Malaysia takes pride in providing the highest standards of halal products, catered to Malaysians from all walks of life.
As a brand, KFC Malaysia cares for underserved local communities, and has contributed over RM1.7 million to Add Hope Malaysia in the past three years. KFC Malaysia also stands in solidarity with Gaza — in October last year, the brand made the decision to postpone its Johor Bahru leg of Kepci Music Fest as commitment to its solidarity.
To know more about KFC Malaysia, visit their website today!
