Luxury Watchmaker Bulgari Teases Collab With Gran Turismo For Limited Edition Timepiece

They've also designed a one-of-a-kind car for the video game.

Cover image via Gran Turismo/YouTube

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Luxury fashion house Bulgari is working closely with the sim racing game Gran Turismo for a massive reveal

In a post yesterday, 27 November, Gran Turismo just said the scoop that Bulgari is set to unveil the latest Vision Gran Turismo concept car and BVLGARI Aluminium x Gran Turismo special edition watches on 3 December.

Gran Turismo teased fans with a brief trailer on X showcasing a silhouette of the car driving over a watch

Bulgari's collaboration with Gran Turismo is the only clue we have about what they have in store, but considering Bulgari's stellar reputation for quality, expectations are high.

It's worth noting that this isn't Bulgari's first foray into the world of video games — they've previously launched impressive thematic releases in collaboration with other gaming ventures such as Honor of Kings. So, fans can likely anticipate another exceptional and stylish creation from this upcoming collaboration.

Image via Gran Turismo

The special edition watch will be revealed in conjunction with the World Series Manufacturers Cup Grand Final on 3 December

Image via Gran Turismo

The Gran Turismo World Series World Finals, hosted in Barcelona, marks a special occasion for Gran Turismo players and motorsports enthusiasts worldwide.

For those who tuned in for the 2022 championship finale, the offerings for 2023 will ring a familiar tune. Gran Turismo 7 is rolling out special in-game races, a predict-the-winner campaign, and bonus in-game rewards tailored for those catching the finals directly through the game.

Players can engage in two special in-game events accessible under the Gran Turismo World Series Anniversary Race tab in the top-right corner of the main World Map screen. These events feature condensed versions of the Grand Final races in the Manufacturers Cup and Nations Cup.

Bulgari's Vision GT will be the first car designed by the luxury fashion house

Image via Gran Turismo

In terms of design, the Bulgari Vision GT presents a distinctive profile featuring an open cockpit, bold wheel arches, and a sleek, low-slung structure with a throwback wedge shape.

The front is adorned with a row of 11 slender headlights, adding to its aggressive aesthetic. Notably, the lower side is marked with prominent "Aluminium" lettering, accompanied by the iconic Bulgari logo, contributing to the overall unique and stylish appearance of the vehicle.

Image via Gran Turismo

The aggressive wedge-shaped silhouette implies that the Bulgari Vision Gran Turismo is not just for looks, but also means business. 

Image via Gran Turismo

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