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OMODA | JAECOO Malaysia has officially unveiled GEN-O MALAYSIA, a dedicated lifestyle community designed to bring together current and future OMODA owners through exclusive experiences, shared passions, and a deep sense of belonging
Announcing the initiative on 22 June, the carmaker highlighted that the platform represents the next phase of its customer engagement strategy, as its vibrant customer base and model portfolio continue to expand nationwide.
Executive Vice President of Chery Malaysia, Men Lin Bo, emphasised that GEN-O is built for owners to connect, forge long-lasting friendships, and share memorable experiences that embody the core spirit of the brand.
He noted that Chery Malaysia aspires to deliver more than just quality vehicles, aiming to provide an ownership journey defined by confidence and peace of mind across its OMODA, JAECOO, and Chery models. This strategy reflects a broader push to meet the expectations of modern consumers, who increasingly seek active communities and lifestyles that resonate with their personal identities and aspirations.
The official launch of GEN-O Malaysia took place on 20 June, gathering more than 250 guests and about 135 OMODA | JAECOO vehicles
Far from a conventional owners' club, the community is inspired by the brand's youthful DNA and the vision behind its name, where 'O' represents oxygen and 'MODA' is drawn from modern fashion. The dedicated platform will act as a gateway to exclusive member privileges, lifestyle collaborations, and community activities spanning travel, culture, fashion, and leisure.
To celebrate the launch, the event featured a variety of football-themed interactive games, bringing the electrifying atmosphere of the summer's global football spectacle directly to the attending guests.
The gathering also featured a special appearance by AIMOGA, the humanoid robot, showcasing the brand's forward-looking vision for intelligent mobility. Combining advanced artificial intelligence with interactive human-machine engagement, the robot provided owners with a glimpse into how emerging technologies can enhance future customer experiences and strengthen the connection between people, vehicles, and lifestyle ecosystems.
Beyond celebrating its growing community, OMODA | JAECOO Malaysia gave GEN-O members an exclusive sneak peek of the highly anticipated OMODA C7 SUV, which is slated to go on sale in Malaysia in the coming months
Joining the brand's current local stable, which comprises the OMODA C9 and C9 PHEV, the upcoming C7 is specifically designed for a new generation of style-conscious and technology-driven buyers. Head of OMODA | JAECOO Malaysia, Chris Tan, explained that the OMODA brand stands apart with its futuristic style, performance, and tech-forward appeal, which heavily inspired the curation of the GEN-O platform.
The OMODA C7 showcases the brand's bold, avant-garde design language through several distinct aesthetic features, such as a highly distinctive shark-nose front fascia that establishes a striking visual identity. The front end integrates sleek LED lighting elements paired with a body-coloured parametric grille.
The C7 also features the brand's signature illuminated hexagonal lighting motif. The vehicle's sculpted profile and dynamic proportions work together to create a strong, confident road presence.
The rollout of GEN-O marks the baseline of a broader ecosystem of experiences that the company is actively building for its Malaysian customers
The brand operates around the multi-dimensional core concept of 'People + Car + Life', working to build an all-encompassing 'O-UNIVERSE' ecosystem that marries innovative automotive technology with aspirational living.
Within this framework, OMODA positions itself as a fashion-forward, cross-category brand tailored to the emerging Lifestyles of Health and Sustainability (LOHAS) generation eager to redefine the status quo.
Meanwhile, its sister brand JAECOO operates as a fearless, premium off-road marque catering to the urban elite and adventure seekers under the philosophy 'From Classic, Beyond Classic'. Though tailored to different audiences, both brands remain entirely complementary by design as they drive towards a local automotive future filled with cutting-edge technology, customer-centric experiences, and new energy solutions.
