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The Malaysian Digital Association (MDA) has announced its new Council for the 2026 to 2028 term following its Annual General Meeting on 22 July
(From left) Natalie Fong, Nicholas Sagau, Sue Anne Lim, and Nik Justin.
Image via MDALeading the association once again is Nicholas Sagau Tony Ngimat, Chief Operating Officer of REV Media Group, who has been reappointed unopposed as MDA President for a second consecutive term.
Joining him in the leadership team are Sue-Anne Lim, CEO of Universal McCann, as Vice President; Natalie Fong, Partner and Head of Digital Trading & Biddable at Dentsu Holdings (M) Sdn Bhd, as Treasurer; and Nik Justin Nik Mohd Ariffin, Head of Group Corporate Communications & Strategic Relations at Karangkraf Group, as Secretary.
According to Nicholas, the Council's focus for the next term is to bring Malaysia's digital community closer together while creating more opportunities for growth
"As AI, emerging technologies, and the creator economy reshape our industry, our focus is on bringing the digital community closer together, strengthening connections, and creating shared opportunities for growth," he said.
Sue-Anne also added that MDA has spent the past 17 years building a strong digital ecosystem that now plays an important role in Malaysia's economy.
She said that the association hopes to strengthen the industry's collective voice while continuing to evolve alongside rapid technological change.
The new Council also brings together representatives from across Malaysia's digital landscape, including Adzymic, Astro Media Solutions (KULT), FMT Media, Google Malaysia, HEPMIL Malaysia, iMedia Asia, Influasia, Vivaki Malaysia, and WPP Media Malaysia
Looking ahead, MDA's priorities for 2026 to 2028 will centre on research and measurement, AI and emerging technologies, the creator economy, and digital talent development through industry collaboration.
The association said it aims to help the industry better understand the impact of AI and creator-led business models by encouraging knowledge-sharing, capability building, and collaboration.
MDA will also continue organising its flagship initiatives, including the d Awards, d Conference, d Young Achievers Programme, Digital Wednesday, and Teh Tarik with C-Suite, while introducing new initiatives to meet the industry's evolving needs.
Beyond its own programmes, the association plans to strengthen collaborations with government agencies, industry partners, educational institutions, and other organisations
These collaborations aim to drive conversations around AI, changing media consumption, digital measurement, talent development, and the future of digital business.
Through these efforts, MDA hopes to build a more connected and sustainable digital ecosystem while strengthening Malaysia's position in the regional digital economy.
