Sorry Apple Fans, There Won't Be An Apple Car

Manufacturing vehicles is posing a challenge to Apple.

Cover image via zhang kaiyv / Pexels & Yanko Design

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Apple's highly anticipated electric car project, Project Titan, is being scrapped

According to Bloomberg, Apple will now shift its focus to generative AI, with potential layoffs looming.

The decision to abandon the multibillion-dollar project, which has been in the works since 2014, comes as a bombshell.

An unofficial concept art of the Apple car by Apple fan and designer Atif Chaugule.

Image via Yanko Design

Manufacturing vehicles is posing a challenge to Apple

Despite rumours of autonomous capabilities and a USD100,000 price point, manufacturing vehicles has always been a challenge for Apple.

The pivot to generative AI aligns more closely with Apple's expertise in computer hardware and software.

The news caused a slight dip in Apple's stock price. 

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