Barney The Purple Dinosaur Has A New Look But People Have Mixed Feelings
At least, he'll still love you anyway.
By Tamara Jayne — 28 Feb 2024, 10:16 AM
Barney, the beloved children's purple dinosaur from everyone's childhood, is making a comeback with a fresh new look
Last year, Mattel announced the debut of a brand-new Barney animated series for a new generation, set to premiere globally this year.
"The series will feature the ubiquitous purple dinosaur and friends, introducing new audiences to the world of Barney through music-filled adventures centred on love, community, and encouragement," reads Mattel's statement.
The Barney digital makeover will be featured across television, film, YouTube, and a range of kids' products, including toys and clothing
"Barney's message of love and kindness has stood the test of time," said Josh Silverman, Mattel's chief franchise officer and global head of consumer products.
"We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences."
