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A Tokyo-based company is inviting people to "sell their brainwaves" and have them transformed into unique works of art for RM29
The firm, BWTC Metaverse Store, located in Japan's Chiyoda district, offers a novel way to monetise your innermost thoughts and emotions.
According to South China Morning Post, for a mere 100 seconds of brainwave scanning, participants can earn 1,000 Japanese yen (RM29).
The process is straightforward: step into the shop, put on a special brainwave-scanning device, and simply relax
Your brain's unique activity is then captured and instantly converted into a personalised art piece.
These one-of-a-kind artworks are then put up for sale, with prices determined by their aesthetic appeal, the uniqueness of the data fluctuations, and the participant's mindset during the scan.
For instance, an artwork from a participant watching a tram video was valued at 13,900 Japanese yen (about RM406), while another focused on food was priced at 7,810 yen (approximately RM228).
"We will convert the data into images and assign a price to each one. These works will eventually be publicly exhibited and sold," BWTC's operating team explained
The company also observes how different mental states, such as reading, concentrating, meditating, or experiencing various emotions, can influence the image's aesthetic and market value.
This innovative concept has sparked an enthusiastic response across Japan.
Many netizens are teaming up with friends and family to participate, eager to compare the "hidden value" of their brainwaves.
The BWTC Metaverse Store has also expanded its unique offering to other locations, holding events at hotels and art spaces in Taiwan and other Japanese prefectures.
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