TikTok Shop's 11.11 Livestream Brings In Close To 80,000 Orders In 4 Hours
Over 5 million viewers tuned in.
By Gowri Chitra — 12 Nov 2024, 12:17 PM
TikTok Shop 11.11 Mega LIVE Showdown was an epic four-hour long livestream held on Sunday, 10 November
Streamed live on @tiktokshop_my and on TV3 from 7pm to 11pm, the star-studded show featured an exciting lineup of promotions, discounts, and vouchers for online shoppers to enjoy exclusive savings on TikTok Shop 11.11 Mega Sale.
Over 5 million Malaysians tuned in to connect with their favourite local creators, MSMEs, and brands, including top TikTok creators like @khairulaming, @yang, @neelofa, @sallywhoo, @dearcarynn, and @tulippetals.
The livestream show also saw strong support from TikTok Shop's community of shoppers, creators, sellers, and partners, such as Maybank, Bulan Bintang, Oatside, Hausboom, Maggi, Munchy's, Elianto, and 888 Tea & Coffee, all of whom contributed to the event's success.
The massive support from viewers across the nation resulted in the four-hour show generating approximately 80,000 livestream orders
Viewers who tuned in enjoyed an engaging Shoppertainment experience, where entertainment and shopping converged. A few lucky Malaysians even won the opportunity to drive home a Myvi, Honda ADV 160, Honda Wave, and more.
"Through our dedicated segment for #JomLokal during the livestream show, TikTok Shop reaffirmed our commitment to empower local MSMEs by giving the spotlight to homegrown products.
"It is thrilling to see Malaysian-made brands, the likes of Dapur Pak Amir, Shiffa Curry Powder, and Empat Beranak, shine on stage in front of, not only the thousands of viewers physically present in the stadium, but also be discovered by millions of viewers on TikTok Shop's livestream and TV3 broadcast," said Nur Aisya Rosly, Marketing Communication Lead, TikTok Shop Malaysia.
TikTok's 11.11 promotions continued past the livestream show, reaching its pinnacle on 11 November itself
With TikTok Shop's 11.11 Mega Sale, Malaysians were able to enjoy platform-wide Free Shipping vouchers, which could be stacked with both Platform Discount and Seller Discount vouchers.
Thanks to this, shoppers were able to multiply their savings by up to three times, especially when checking out Harga Hangat deals, which featured up to 80% off from renowned brands like Sony, Farm Fresh, Skintific, GB Gold, and more.
For more information, visit TikTok Shop, the one-stop e-commerce solution for driving brand growth and sales directly on TikTok
