Get This Cold Brew Coffee From Any 7-Eleven In West Malaysia & Stand A Chance To Win RM500
The coffee line is 100% plant-based and dairy-free.
By Wayne Garreth — 15 Sep 2023, 06:11 PM
Singaporean beverage line MAD Foods officially launched a range of 100% plant-based and dairy-free cold brew coffee drinks in Malaysia yesterday, 14 September
According to the founders of MAD Foods, Angelique Teo and Bobby Randhawa, MAD aims to offer a healthier alternative to regular canned coffees, which are typically higher in sugar, as well as cater to those who are lactose intolerant.
Using plant-based ingredients to create their newest line of cold brew coffees, all MAD products are entirely plant-based and free from soy, dairy, and nuts. All three beverages in this line contain oat milk and do not have any added sugar.
Taking their message a step further, the products are packaged in BPA and plastic-free aluminium cans, as the brand aims to to impact the environment as little as possible.
While the coffee line was officially launched in Malaysia yesterday, 14 September, at 7-Eleven Café in Bandar Puteri Puchong, Teo and Randhawa stated that the items have been in outlets throughout Peninsular Malaysia since June.
Currently, there are three 240ml variants that are available in Malaysia — Decaf, Single Shot, and Double Shot
Each drink even has an associated character, to give them their own unique personalities.
Maya, who is orange in colour and represents Decaf, is described as more relaxed in nature, and enjoys her decaf fix before going to bed.
Miles, who is purple in colour and represents the Single Shot, is said to take his beverage as an afternoon boost.
Max, who is blue in colour and represents the Double Shot, is described as a morning person who needs his can as soon as he rises.
To celebrate the launch, MAD and 7-Eleven have organised a contest that will give Malaysians the opportunity to win their share of RM15,000
Here's how to participate:
— Purchase a can of any MAD coffee in this line from a 7-Eleven store in Malaysia
— Take a photo and share it as an Instagram post or TikTok
— Tag @iammad.co and three friends in the caption of the post
— Include the hashtag #IAMMAD in the caption of the post
That's all! It's just that simple.
You can grab a can of MAD coffee from any 7-Eleven store in Peninsular Malaysia.
One winner will be selected every day for 30 days, with each winner receiving a RM500 cash prize. A total of 30 winners will be chosen over the duration of the contest, which has already begun and will continue until 13 October.
To find out more details about the contest, check out MAD's post on Instagram:
Speaking about the launch of the coffee line, Teo and Randhawa have expressed their excitement over expanding the MAD brand to Malaysia
"Our journey has been amazing so far, and we can't wait to start this new chapter and bring MAD to even more people!" said Teo.
