"Less Is More" — Designer Creates Bubble Wrap Dress & Jacket That Costs Over RM400 Each
Your hands might get itchy to pop it, though.
A Belarusian designer brand, ZNWR, has turned heads (and probably tempted many fingers) by creating fashionable outfits made entirely of bubble wrap
Sorry to pop your bubble, though.
These transparent, squeaky designs include a dress priced at a whopping RM430 (280 Belarusian roubles) and a jacket at RM580 (380 Belarusian roubles)!
Transparent...
Image via @znwr.minsk (Instagram)
... and squeaky
Image via @znwr.minsk (Instagram)
The brand, which draws inspiration from the Japanese term zen, embraces the philosophy of "less is more".
But with bubble wrap as the material of choice, it's safe to say they've taken minimalism to new extremes.
The dress does come with a white zipper, though. At least it feels secure, right?
Image via @znwr.store (Instagram)
Image via @znwr.store (Instagram)
Based in the country's capital Minsk, the clothing brand has been dubbed as the "Balenciaga of Belarus"
The outfits were advertised as perfect for those who wanted to "stand out among the multitude of velvet and satin on New Year's night". And stand out, you shall.
Interestingly, the designer said the collection aimed to highlight a man's "fragility" and the "protectiveness" of the outfit.
According to the South China Morning Post, the brand claimed to have received many inquiries online among its 338,000 followers.
Image via @znwr.minsk (Instagram)
The promotional video even shows two models floating in a pool, wrapped in these bubble creations — while it snows
Why the snow, you might ask? The brand explains that the dress, made of "100% polyethylene", is not fit for hot weather because, well, it makes people sweat.
Makes sense... I guess.
Watch the video here:When it comes to fashion, there are no limits:
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