Leica And Porsche Malaysia Team Up For An Exclusive KL-Ipoh Road Trip
The journey was done in celebration of 100 years of Leica's photographic excellence.
Leica Camera Malaysia, in collaboration with Porsche Malaysia (represented by Sime Darby Auto Performance), celebrated a century of Leica's photographic excellence with the "Leica 100 Expedition | KL to Ipoh"
Image via Leica (Provided to SAYS)
This exclusive road trip merged photography and performance driving, offering media guests a firsthand experience of Leica's innovation and the all-electric Porsche Taycan.
The journey from Kuala Lumpur to Ipoh showcased the beauty of Malaysia's landscapes while highlighting Leica's legacy and Porsche's cutting-edge technology.
The expedition offered an immersive experience with Leica's most celebrated products:
Image via Leica (Provided to SAYS)
Photography Masterclass — Hands-on access to Leica's Sofort 2, D-Lux 8, SL Series, Q Series, and M Series cameras, perfect for capturing cityscapes, portraits, and nature with precision.
Timepieces of Craftsmanship — A showcase of Leica's luxury ZM2 and ZM11 watches, known for their fine craftsmanship and timeless design.
Cinematic Storytelling — Daytime photography came to life through screenings using the Leica Cine Play 1 projector, creating an immersive viewing experience.
Nature Through Leica's Lens — Guests explored the environment in stunning detail with Leica binoculars, bringing hidden natural wonders into focus.
Thrill of Electric Performance — The journey featured the Porsche Taycan, an all-electric sports car that delivers longer range, faster acceleration, and rapid charging capabilities.
Leica Camera AG is marking 100 years since the launch of the Leica 1, the first mass-produced 35mm camera that revolutionised photography
Image via Leica (Provided to SAYS)
First introduced in 1925 at the Leipzig Spring Fair, the Leica 1 set a new standard with its compact size and versatility.
Under the theme "100 Years of Leica: Witness to a Century," the company is celebrating this milestone with special events in major cities like Dubai, Milan, New York, Shanghai, and Tokyo.
The highlight will be a grand anniversary week in Wetzlar, Germany, in June, alongside exhibitions in Leica Galleries worldwide showcasing works by renowned photographers.
Supporting the expedition, the latest Porsche Taycan models offer enhanced performance, with an extended driving range of up to 678km (WLTP) and faster acceleration
Image via Leica (Provided to SAYS)
The Taycan Turbo S can go from 0 to 100km/h in just 2.4 seconds, while Porsche's advanced 800-volt charging technology allows rapid recharging from 10% to 80% in just 18 minutes.
Watch the video below for a look at what went down on the Leica 100 Expedition | KL to Ipoh road trip:
Watch the video below for a look at what went down on the trip:
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