Get Ready To Raise Your Glasses And Make Celebrations Extraordinary. Here's How
P.S. Don't miss the brand's exclusive collab with a famous local singer-songwriter.
By Specials — 14 Oct 2024, 05:06 PM
There's something special about celebrating occasions in life, be it a casual birthday dinner, a Friday night out, or the year-end festivities.
But here's the thing — even in everyday moments like these, you can make celebrations extraordinary!
That's exactly what premium French beer brand 1664 wants Malaysians to experience!
In their latest collab with local singer-songwriter Gaston Pong, 1664 has captured the joy of turning small occasions into something worth celebrating!
With 1.2 million followers on TikTok, Gaston has quickly become one of Malaysia's top upcoming musical talents. You may have seen this music video, titled Raise Your Glasses, circulating on social media, full of fun vibes and lively energy.
"This year passed by so fast and it has honestly felt like a dream. I've been connecting with people worldwide, working with artistes that I admire, and making new friends.
"This song is about celebrating good moments with the people who've been there for me. It's my goal this year to embrace every moment and make it extraordinary," he said.
Just like Gaston says, it's not about the fancy settings or big events. It's about enjoying everyday moments with the people who matter most — that's what makes the simplest of celebrations feel extraordinary!
Each time you 'Raise Your Glasses', 1664's range of premium beers turn simple moments into extraordinary ones, while offering its signature good taste with a twist
Not sure where to start? Here's a look at 1664's offerings perfect for all occasions:
1664 BLANC: Enjoy your favourite premium wheat beer with a hint of citrus, for that refreshing, aromatic, and smooth taste in every single sip.
1664 ROSÉ: For those who prefer a fruity sip, this light, refreshing premium wheat beer carries an aromatic undertone of raspberry.
1664 BRUT: This is 1664’s all-new premium lager beer. The easy-to-drink golden premium lager is crisp, refreshing, and low in bitterness, making it the perfect pairing to any night out, gathering, or celebration.
For a limited time, you can bring home a Limited Edition 1664 backpack when you purchase these products from your favourite hangout spot or when you go shopping
Pubs, bars, cafés, and nightclubs: Redeem a Limited Edition 1664 backpack when you buy a set of 1664 BRUT or 1664 BLANC.
Convenience stores: Stand a chance to win a Limited Edition 1664 backpack when you buy two cans of any 1664 products.
Supermarkets and hypermarkets: Redeem a Limited Eedition 1664 backpack when you buy eight cans of any 1664 products.
99 Speedmart: Redeem a Limited Edition 1664 backpack when you buy eight cans of 1664 BLANC.
E-commerce: Redeem a Limited Edition 1664 backpack when you buy eight cans of any 1664 products. Shop now on this website.
Ready to 'Raise Your Glasses' and #MakeCelebrationsExtraordinary?
Remember, every moment can be extraordinary — you just have to make it happen!
As a reminder, the legal drinking age in Malaysia is 21 years old. That means you need to be at least 21 and a non-Muslim in order to buy and consume alcohol. Remember to always #CelebrateResponsibly and in moderation. Do not drink and drive. If you plan to drink, try carpooling with a friend who isn't drinking or catch a cab instead of driving.
