The genius minds behind Gucci have once again bestowed us with another reinterpretation of daily goods at unforgiving prices
Anyway, the luxury brand's latest creation is a tote bag which basically looks like an ice bucket. Just... look at it.
Listed as a tote bag, the item - made from rubber and comes in a dusty, millennial pink - is part of the Italian brand's Spring/Summer 2018 collection.
Not convinced? How about a side-by-side comparison to help you out:
There's also embossing throughout for maximum coverage – perfect for when you need to remind people you're part of the Gucci gang, Gucci gang, Gucci gang, Gucci gang.
The brand's signature logo is etched on the side while the words "Guccification", "Sine Amore Nihil", "Summer MMXVII", and "XXV" are embossed at the bottom.
Don't expect to pick this up for cheap. Like, it's Gucci please.