Gucci Is Selling An Ice Bucket For RM3,700 Like What Even Is The Point

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Cover image via Farfetch / Indiamart

The genius minds behind Gucci have once again bestowed us with another reinterpretation of daily goods at unforgiving prices

Image via Retail Gazette

Remember their rendition of dirty Bata shoes? Sorry, we mean "distressed". Pardon our ignorance. 

Anyway, the luxury brand's latest creation is a tote bag which basically looks like an ice bucket. Just... look at it.

Image via Farfetch

Listed as a tote bag, the item - made from rubber and comes in a dusty, millennial pink - is part of the Italian brand's Spring/Summer 2018 collection. 

Not convinced? How about a side-by-side comparison to help you out:

There's also embossing throughout for maximum coverage – perfect for when you need to remind people you're part of the Gucci gang, Gucci gang, Gucci gang, Gucci gang.

Image via Farfetch

The brand's signature logo is etched on the side while the words "Guccification", "Sine Amore Nihil", "Summer MMXVII", and "XXV" are embossed at the bottom. 

Don't expect to pick this up for cheap. Like, it's Gucci please.

Image via Farfetch

Gucci's ice bucket retails at GBP675 (around RM3,711). That's crazy considering that you can pick up a similar looking ice bucket for less than RM20 at most supermarkets. 


Image via PopKey

More "elevated", expensive daily items for you to spend your life savings on:

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