A Massive 3D Screen, Gold Bars & Even NFTs?! Roar Together With Tiger Beer This CNY

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This Spotlight is sponsored by Tiger Beer Malaysia. 

As the Year of the Tiger only occurs once every 12 years, 2022 is an especially meaningful year for Tiger Beer, a renowned beer brand that has been around for almost 90 years.

And as we welcome the Year of the Tiger and 2022 with a renewed sense of hope, Tiger Beer has lined up an abundance of activities and promotions this festive season to evoke the tiger spirit among Malaysians. From beautiful art installations at Connection, Pavilion KL, to exclusive Tiger-themed merchandise, you're in for a fun-filled CNY. 

From now until 15 February, Tiger Beer has commissioned three up-and-coming artists from diverse backgrounds — Thomas Powell, Sheena Liam, and Pamela Tan — to design CNY-themed and significant artworks which will be located at Connection in the shopping mall.

Besides that, you can look forward to marvelling at eye-catching digital lanterns and other traditional Asian street decor, while also immersing yourselves in the 3D screen, both of which are located nearby the Pavilion Crystal Fountain.

And while you're at it, make sure to also take part in Tiger Beer's activities to score some exclusive merchandise!

Additionally, you can also redeem collectible Year of the Tiger ang pow packets when you purchase RM88 worth of Heineken Malaysia Berhad products at selected outlets in Pavilion. The participating outlets are Barbeque Nation, Hakata Ippudo, Michelangelo's, Quivo, Rocku Yakiniku, The Barn, and YuanLaoSi Hotpot.

There will also be various QR code touchpoints around the Connection area (can also be found on limited edition Tiger beer cans), which once scanned, gives you access to Tiger Beer's Augmented Reality (AR) 'Roaring Greetings' — customisable CNY greetings that you can post on social media and stand a chance to win a Tiger Beer CNY Mahjong set.

For the first time ever, Tiger Beer will be venturing into the blockchain world together with PMC to offer their NFT collection, known as The Tiger Archives.

What's cool about The Tiger Archives is that there will be hand-drawn vintage Tiger Beer artworks ingrained into each blockchain. Additionally, buying an NFT will also unlock a series of exclusive offers and features you'll get to enjoy throughout the year, from exclusive Tiger Beer merchandise, to thoughtfully-curated experiences by PMC.

The Tiger Archives will be available for sale from 30 January onwards. The best part? 30% of sale proceeds will go towards supporting local musicians, artists, and street food chefs via Tiger Beer's UNCAGE platform.

Wanting to celebrate the festive cheer nationwide, Tiger Beer has also engaged various local artists to design exclusive "Roar Together" murals at eight different locations nationwide, including Petaling Street's famed Kwai Chai Hong. The hidden street will showcase the "Live Wild & Prosper" art installations designed by artists Alice Chang and Odd, so make sure to capture as many Insta-worthy moments as you can.

Check out some of the art installations available at these locations so far:

Penang - Pisa Corner Cafe C/O Spice Pisa Cafe

Applying modern technique into this piece by using Tiger bottle glass to form the stripes of the tiger. This gives the entire art and the animal a more dynamic look.

Artist: Mr Teh
Address: Lot No 13180, Mk 12 Dtl Kompleks Makanan Relau, Medan Bayan 11900 Bayan Lepas

Ipoh - Pusat Makanan Gunung Rapat Enam Enam

Breaking free from 2 challenging years, the tiger represents all of us – breaking free from restrictions and welcoming the new year with positivity and boldness.

Artist: Eric Lai
Address: Lot 36644, Jalan Raja Mahadi, Rapat Setia 31350 Ipoh

Kuala Lumpur - Good Timing Food Village

The artwork depicts a tiger moving in motion with dynamism and attitude. It's like going forward toward the new the year ahead with full energy as it unleashes the light beam that resonates the fire and passion of the inner tiger in us.

Artist: NesTwo
Address: Lot 49045 & 49046, Jalan Temenggong, Sentral GF Bandar Mahkota Cheras

Negeri Sembilan - Restoran Xin Shi Ji Court

The tiger breaking out of the wall represents the spirit of breaking free after two challenging years. The elements behind the tiger signifies the power the tiger unleashes when breaking free.

Artist: Skywork
Address: 301, Jalan Seng Meng Lee, Taman Unian, 70200 Seremban, Negeri Sembilan, Malaysia

Melaka - Kambraduk Kopitiam

Bringing the essence and meaning of The Year We Roar together into this piece by featuring the mighty animal roaring. This shows how powerful the tiger is and it signifies encouragement for everyone to roar into the New Year.

Artist: Drewfunk
Address: 124, Lorong Hang Jebat, 75200 Melaka

Sabah - East Coast Food Court

Incorporating the artist signature style by using blocks to form some of the words in the tagline "The Year We Roar Together" gives this art piece a more personal and unique style.

Artist: Wilson Ng
Address: CL15539947, Jalan Bunga Ulam Raja, Kolombong 88450 Kota Kinabalu

From now until 28 February, spending on Drinkies will reward you with a sure-win scratch card, giving you an entry to the 'Wheel of Fortune' game to win attractive prizes. Nice lahhhh.

From now until 15 February, Tiger Beer will be giving away 100g 99.9 gold bars, cash prizes packets worth RM888 and RM188, as well as limited edition Tiger tiffin carriers!

All you have to do is purchase any Heineken Malaysia Berhad products, from Tiger, Tiger Crystal, Heineken, to Guinness, Edelweiss, and more at participating Chinese restaurants and food courts. Once you've cracked open your beer bottle, check underneath the bottle cap, which will showcase different variations of the word 'Tiger' in Chinese characters that will signify which prize you have won.

To redeem the mahjong set, all you have to do is purchase three cartons of Heineken Malaysia Berhad products, inclusive of either Tiger Crystal or Edelweiss. So simple, right?

Chupppp, that's not all. Check out what else you can redeem at the supermarkets and hypermarkets:

- Purchase three cartons of Tiger Beer or a carton of Tiger Beer and Tiger Crystal each to redeem a Tiger tiffin carrier
- Purchase a carton of Heineken beer to redeem a Heineken Pop Up Cooler Bag
- Spend RM200 and above on Guinness products to redeem premium Guinness ang pow packets
- Spend RM200 and above on HEINEKEN Malaysia products at selected Lotus's outlets to stand a chance to win gold bars and mahjong sets

Another highlight at the selected supermarkets and hypermarkets is the 'Tiger Claw and Win' motion sensor game, with various prizes up for grabs! The game is available to play when you spend a minimum of RM288 and above on a single receipt every Friday, Saturday, and Sunday from now until 23 January.

While stocks last.

Yep, you heard that right! From now until 15 February, just buy RM22.80 worth of beer in a single receipt at selected 7-Eleven, BilaBila Mart, and myNEWS stores to enjoy RM5 worth of Touch 'n Go eWallet credits.

Plus, you'll also automatically be in the running to win Heineken merchandise or even more Touch 'n Go eWallet credits worth RM88!

Here's what else you get to enjoy:

- Purchase two cartons of participating Heineken Malaysia Berhad products to redeem RM20 worth of cash vouchers
- Purchase a 12-can pack of Heineken to redeem exclusive glow-in-the-dark poker cards

While stocks last.

Managing Director of HEINEKEN Malaysia, Roland Bala, said, "CNY is one of the biggest celebrations of the year for many Malaysians, and 2022 is extra special for Tiger Beer so we are going all out with our promotions and giveaways.

"While we are excited to feature numerous attractive promotions and activities, Tiger Beer will also be roaring into the Lunar New Year with some novel experiences for loyal fans. Stay tuned for more updates in the coming weeks, and it is time to make the Year of the Tiger our year to prosper."

As a reminder, the legal drinking age in Malaysia is 21 years old. That means you need to be 21 and non-Muslim in order to buy and consume alcohol. Remember to always drink responsibly and in moderation. If you plan to drink, try carpooling with a friend who isn't drinking or catch a cab instead of driving.

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