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The recently-held Anugerah Juara Lagu 40th anniversary (AJL40) recorded five billion cumulative cross-platform views, 43.8 million social media views, and 4.9 billion viral engagements
From roadshows and a packed Unifi Arena to the live broadcast, streaming platforms and social media, AJL40 gave audiences plenty of ways to follow the show. The excitement continued before, during and after the grand finale.
The excitement around AJL40 started building before the big night, with roadshows held at McDonald's outlets nationwide
The roadshows brought the AJL40 experience to fans ahead of the grand finale, giving them a chance to get involved before the main event.
More than 7,000 people attended the live show at Unifi Arena, while millions more tuned in from home.
With the performances also making their way onto streaming platforms and social media, the anniversary celebrations continued online beyond the live broadcast.
At the centre of AJL40 were 10 competing songs, each brought to life through its own performance
Under Music Director Aubrey Suwito, the performances combined music, storytelling and visuals to give each song its own identity on stage.
Beyond the performances themselves, the show also gave audiences plenty to talk about and share online, from standout moments to reactions surrounding the competition.
AJL40 also brought several brand partners into the 40th anniversary experience
The show was presented by McDonald's Malaysia, with Ronald McDonald House Charities Malaysia as its chosen charity.
Shopee came on board as E-Commerce Partner, alongside Grab as Official E-Hailing Partner, Unifi as Telecommunications Partner and Volvo as Safety Partner.
Some of these partnerships were also incorporated into the audience experience. Shopee's Anugerah Ikon Artis Pilihan Shopee, for example, gave fans the chance to vote for their favourite artist, with Aina Abdul eventually taking home the award.
K.O.I took home the AJL40 championship with Tiwikarma
Aisha Retno's Tak Adil took second place, while Ryenald Guntabid's Lumangad Oku Dika finished third.
Marsha Milan won Best Vocal for Tangisan Seorang Pendosa, while Aina Abdul took home Best Performance for Kamu.
Aina was also announced as Malaysia's representative to the Eurovision Song Contest Asia 2026.
