Premium Partners Beko And FC Barcelona Are Now On A Mission To Fight Childhood Obesity
Top FC Barcelona players Pique, Messi, Suarez, Ter Stegen, and Rakitic have involved themselves in this meaningful initiative.
By Gowri Chitra — 22 Jun 2018, 10:18 AM
According to the World Health Organisation, research has shown that 70 million children around the world will suffer from childhood obesity by the year 2025
This is largely due to their increasingly unhealthy eating habits. Statistics have shown that children continue to develop worse and worse eating habits over the years. They're eating less fresh and healthy foods that make up a balanced diet like fish, vegetables, and fruits, and are instead eating more fat and sugar.
Most parents are probably aware of the need to get their children eating healthier to avoid them facing major health issues, but it's definitely easier said than done, especially if your little one is a picky eater.
Beko is a global household appliances and consumer electronics brand that recognises this struggle, which is why they've teamed up with FC Barcelona to launch Eat Like A Pro
Eat Like A Pro is a global initiative to help parents around the world feed their kids healthier food. Watch the video below to find out the reason behind this campaign:
Basically, the idea behind it is to make eating healthy exciting for kids, by showing them what top players like Pique, Messi, Suarez, Ter Stegen and Rakitic from FC Barcelona eat on a daily basis in order to perform their best on the field.
This will then hopefully get kids wanting to emulate their football heroes eating habits and start eating healthier as a result.
On top of making healthy eating exciting for kids, Beko also aims to support and educate parents on how to feed their children healthier meals. With Beko, the #1 freestanding home appliance brand in Europe's wide range of appliances featuring smart and helpful technologies, it's not that difficult to prepare healthier meals.
In conjunction with Eat Like A Pro, Beko has tons of healthy recipes, tips and tricks, as well as helpful information on their website
The interactive Spin & Cook wheel is pretty cool! It lets you specify which meal you're cooking for and your desired cooking duration, before presenting you with a healthy recipe that meets your specifications.
For example, quick 10-minute breakfast ideas include poached eggs in avocado boats and a bowl of berries with banana, granola, and chia seeds, while a 30-minute dinner could consist of baked salmon, potato, and zucchini in parchment paper or a quick recovery healthy pizza.
There's also a fun little Cheer Generator tool that lets you create special messages from the FC Barcelona players to your kids, to motivate and encourage them to keep up their new healthy eating habits.
Beko also committed to a €1 million challenge in which they donated €1 to UNICEF for every use of #EatLikeAPro on Twitter or Instagram
In support of this mission, the Beko logo on the sleeves of the FC Barcelona players was changed for the first time ever.
During the El Clásico match on 6 May 2018, the players were seen sporting brand new jerseys with #EatLikeAPro on their sleeves to encourage their supporters to use the hashtag and share their own healthy eating habits on social media.
Beko managed to achieve their goal in record time and donated a total of €1 million to UNICEF to help with their efforts in preventing childhood obesity.
The challenge may be over, but you can still donate to UNICEF if you feel strongly about this cause.
Click here to find out more about Eat Like A Pro and how you can start getting your kids to eat healthier
Watch the video below to see Pique, Messi, Suarez, Ter Stegen and Rakitic whip up a healthy meal for their young fan:
Find out more about Beko by checking out their Facebook page.
