Body Glove, Tropicana Life And 16 Other Fashion Brands We Used To Think Were Cool
Ah, the 2000s.
It was an interesting time for fashion trends, especially for millennials. Remember how everyone went crazy over graphic tees, trucker hats, and glittery accessories?
Looking back, it was like reopening a time capsule filled with cringy and embarrassing moments all encapsulated into our personal sense of style.
But as embarrassing as some of those old pictures may be, we should think of the clothes we wore as a rite of passage to dressing better (hopefully). If nothing else, it made for some great memories!
Let's take a stroll down memory lane as we revisit some of our favourite brands back in the day. The fashion names below were cool for a couple of years, but now, not so much:
1. Body Glove
2. Tropicana Life
Best-selling items: Tees, bags, and pants.
Like Body Glove, Tropicana Life was considered as one of the pioneers of graphic tees in Malaysia. All the boys wanted to pair their cargo pants and knee-length jean shorts with them. Sadly, the shops closed down one by one after minimalism took over the fashion world.
3. No Fear
Best-selling items: Tees and bags.
This brand was the definition of badassery. Their tees featured slogans like: “If you’re not living on the edge, you’re taking up too much space!” If it wasn’t related to the fear of death, their slogans often dealt with lack of laziness and contempt for social norms and the law. #rebel
4. BUM Equipment
Best-selling items: Tees, sweaters, and pants.
If you weren't wearing BUM back in the day, you were probably... bumming around. When the trend of casually dressing down was in, these guys were the experts.
They still make clothing to this day, but it’s an entirely different look that even real bums would probably think twice about wearing.
5. Miss Whatever
Best-selling items: Purses, pencil cases, and accessories.
Miss Whatever taught girls what it meant to be cool and rebellious. Their products were often plastered with an excessive amount of graffiti-like prints, so you can show the world that you were a true rebel inside and out.
Ok, maybe it was popular just because it looked pretty much like a brand that Avril Lavigne would buy from.
Best-selling items: Surf shorts, tees, and accessories.
Because of Australian surfers dominating the sport in the '90s and early 2000s, Billabong exploded out of the Land from Down Under. Its popularity rose alongside surfing's dominance of pop culture, and we're pretty sure many of us bought a T-shirt or surf shorts because of the 'bong' in the name
9. French Connection a.k.a FCUK
10. Von Dutch
Best-selling items: Trucker hats and tees.
Von Dutch hats started off with cool early adopters like Pharrell Williams sporting this trend, and then just like a wildfire spreading. It wasn't long after that everyone started realising how ridiculous the hats looked and ditched them for snapbacks and five-panel caps.
Best-selling items: Hats, sneakers, tees, and jerseys.
Today the top three athletic brands consist of Nike, Adidas, and Under Armour. That was not the case back then. Fila was without a doubt one of the top three athletic clothing brands. Famous for their bucket hats, overalls (yes, overalls were popular) and windbreaker jackets.
But for whatever reason, Fila fell off and is now considered a retro brand available at your local thrift store.
12. Alien Workshop
Best-selling items: Tees, caps, and wallets.
Founded in 1990, the brand had a very different approach to branding - they incorporated messages of extra-terrestrial lifeforms and paranoia into their products. But it failed miserably when other skate brands like Vans and DC came into the market.
Well, at least the alien head logo was cool.
13. A Bathing Ape (BAPE)
Best-selling items: Tees, jackets, pants, and hats.
A Bathing Ape (BAPE) was insanely popular back in the streetwear and hip-hop scene, with many stars repping their products. But then, as it always happens, the trend got old and people got tired of the loud bright colours, camo prints, and the glossy sneakers.
While the brand still has a loyal following in many parts of Asia but it certainly isn't as cool as it used to be.
14. Camel Active
15. Paul Frank
16. Juicy Couture
What were some of the fashion brands you used to wear growing up? Let us know in the comments below!
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