Cover image via Follow us on Instagram, TikTok, and WhatsApp for the latest stories and breaking news.
French luxury fragrance house Diptyque has gone viral after launching a new product that many people across Asia immediately recognised as… a mosquito coil
The product, officially named the Citronnelle (Lemongrass) Incense Scented Spirals, is part of the brand's Summer Water Garden collection and is designed to create a luxurious outdoor fragrance experience.
But the moment photos started circulating online, social media users couldn't help noticing one thing: it looks almost identical to the mosquito coils commonly found in homes across Malaysia, India, the Philippines, and other parts of Asia.
The difference? This version costs 45 euros (RM211). And if you're feeling extra fancy, there's also a matching 140 euros (RM657) holder.
Several reports shared that the scented spiral incense is available in Malaysia for RM239.
According to Diptyque, the scented spiral releases fresh lemongrass notes that evoke the peaceful atmosphere of a water garden
The brand describes it as a way to create an "outdoor oasis", with each box containing six scented coils and a small stand.
Sounds fancy.
The Internet, however, had a different interpretation
Many users compared the spirals to the iconic mosquito coils commonly found on porches, balconies, and under dining tables across Asia during mosquito season, which typically cost just a few ringgit.
Here's a look at the common mosquito coils found in many Asian homes:
And here's a look at Diptyque's version:
"Mum, come pick me up, they're pulling a Christopher Columbus on mosquito coil," joked one user.
Others joked that luxury brands had officially entered their "gentrification of household items" era.
And if that's not enough, Diptyque is also selling a matching RM657 porcelain incense holder
The glazed green ceramic accessory is designed specifically to complement the scented spirals and is priced at 140 euros (around RM657).
According to the brand, the holder reinterprets the traditional incense stand through handcrafted porcelain finished with subtle tonal variations.
Which means your mosquito coil-looking incense can sit on a luxury throne.
Check out more about the products on Diptyque's website.
