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Jaya Grocer has officially partnered with HYROX Malaysia as the National Supermarket Partner for the upcoming AirAsia HYROX Kuala Lumpur
The partnership was unveiled at Jaya Grocer Signature, KLGCC Mall on 5 August, ahead of Malaysia's first-ever HYROX race, which will take place from 11 to 13 December 2026 at MITEC, Kuala Lumpur.
In addition, you'll now find a dedicated Fitness & Wellness section at selected Jaya Grocer outlets
Available at seven selected Jaya Grocer stores, the new section brings together more than 250 products from local and international brands under one roof.
Shoppers can browse everything from sports nutrition and protein shakes to hydration products, functional foods, recovery essentials, and other wellness products without having to search across different aisles.
The supermarket says it plans to expand the concept to more outlets in the future.
Besides fitness-focused products, Jaya Grocer says it's continuing to expand its range of fresh produce, quality proteins, and everyday ingredients for customers looking to build healthier eating habits
Among its latest additions is Lean Minced Beef (10% Fat), giving shoppers another protein-rich option for preparing balanced meals at home.
According to Daniel Teng, chief executive officer of Jaya Grocer, the retailer believes healthy living starts with the everyday choices people make.
"At Jaya Grocer, we believe wellness is built on the choices we make every single day. It is not only about being active, but also having access to quality food choices that complement different lifestyles.
"Through our partnership with HYROX Malaysia, we hope to bring together nutrition, fitness, and community experiences that encourage Malaysians to explore active living in their own way," he said.
If you're unfamiliar with HYROX, it's one of the world's fastest-growing fitness race series
HYROX combines functional workout stations with running in a race format that's designed for participants of different fitness levels.
Since launching in 2017, HYROX has expanded to more than 35 markets and 95 cities around the world, building a global community of fitness enthusiasts ranging from first-timers to experienced athletes.
Gary Wan, managing director of HYROX APAC, said the partnership reflects both organisations' shared goal of making fitness more accessible to Malaysians.
"HYROX is designed to be a sport for everybody, regardless of fitness level. Our partnership with Jaya Grocer reflects a shared commitment to supporting fitness progress, personal wellbeing, and stronger communities, while encouraging more Malaysians to embrace movement, challenge themselves, and lead healthier, more active lives," he said.
Be on the lookout for HYROX-inspired fitness challenges the next time you shop at Jaya Grocer
To bring the collaboration beyond the race itself, Jaya Grocer will be organising Power Up Challenges at three outlets:
- Eco Ardence
- One Utama
- KLGCC
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The roadshows will let shoppers experience beginner-friendly HYROX-inspired functional fitness challenges, with participants standing a chance to win AirAsia HYROX Kuala Lumpur race entries as the grand prize. Other prizes include Jaya Grocer gift cards and Jaya Grocer goodie bags.
