This Cruelty-Free Brand Plants Trees In A Borneo Rainforest When You Buy Their Shampoo
As part of their ongoing commitment to sustainability, popular beauty brand Love Beauty and Planet (LBP) has pledged to plant a tree for every purchase of LBP hair products
From formulating their products with ethically-sourced natural ingredients to using 100% recyclable bottles, LBP has always done their best to show love for both your hair and the planet.
All of their products are vegan, and free of colourants, silicones, and parabens. Plus, they don't test on animals, making these products cruelty-free!
This new tree-planting initiative applies to all shampoos and conditioners across their entire product range, so you can take your pick and still do your part to help the planet.
1. Keep the vibrant colour of your locks with the Blooming Colour Shampoo and Conditioner range
Formulated with murumuru butter and rose to deliver healthy shine while protecting coloured hair. Give your coloured hair that tender loving care and pampering it deserves!
2. Say goodbye to greasy hair and hello to fresh, silky hair with the Radical Refresher Shampoo and Conditioner range
Infused with Australian tea tree oil and woody vetiver to naturally revitalise and refresh lackluster hair. It also detoxes, gently cleanses, and volumises, as well as clears away impurities that leave you with limp hair.
3. Show off your bouncy, luscious hair with the Volume and Bounty Shampoo and Conditioner range
Specially formulated to rejuvenate fine and flat hair, adding bounce and vitality, this range is infused with coconut water and mimosa flower. It helps replenish and hydrate your tresses, leaving it voluminous, soft, and gorgeously glossy without weighing it down.
4. Have manageable, soft mane with the Smooth and Serene Shampoo and Conditioner range
Give your locks a boost of moisture and a dose of nourishment with this range that smooths and calms frizzy hair. Containing argan oil and French lavender, it delivers a nourishing cleanse that gently removes dirt while lightly moisturising and infusing your hair with a decadent scent.
5. Bring back the life in your hair with the Hope and Repair Shampoo and Conditioner range
Damaged hair, no more! This range will give your hair the vibrant boost of luscious radiance it needs. Containing coconut oil and ylang ylang, it hydrates your hair, giving it the moisture it needs to look healthy and feel strong.
The new trees will be planted in Borneo, at the Lower Kinabatangan Wildlife Sanctuary
To do this, LPB is working together with Animal Projects & Environmental Education (APE Malaysia), a Malaysian social enterprise which focuses on improving animal welfare and habitat restoration.
LPB's tree-planting initiative will support the social enterprise's ongoing restoration efforts to conserve the diverse flora and fauna of the unique rainforest in the Lower Kinabatangan Wildlife Sanctuary.
As one of their many #smallactsoflove for the planet, LBP hopes that this carbon-reducing initiative will help to restore and improve not only the lives of the people, but also the future of the planet
Natalie Goh, Unilever Hair Care Marketing Manager said, "Love Beauty and Planet was born specifically to empower everyone we meet to share acts of love that will keep our planet beautifully sustained.
"Our latest sustainable initiative is a testament to this approach, as we are aiming to not only cater to a generation that is clean beauty-conscious and socially aware, but also a generation that supports the sustainable beauty movement where we love and look after ourselves at no cost to our environment."
Love Beauty and Planet Shampoo and Conditioner ranges are available at all Watsons' stores nationwide, priced at RM32 per bottle.
Do your part for sustainability and contribute to more trees being planted by getting yours today!
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