This Decadent And Velvety Smooth Matcha Ice Cream Will Make You Feel Like You're In Japan
The new Japanese-inspired creation is coated in Magnum's iconic thick cracking Belgian chocolate.
By Jeremy Ng — 20 Sep 2023, 05:43 PM
Matcha lovers and pleasure seekers, you're in for a treat!
Magnum, the pioneer of decadent ice cream pleasure, has just unveiled its latest masterpiece – the Magnum Matcha Crumble.
Pleasure seekers will get to enjoy the harmonious blend of East and West, along with a symphony of textures and flavours that truly elevates your ice cream experience.
At its heart, Magnum Matcha Crumble is a masterpiece of velvety smooth matcha ice cream, meticulously crafted to deliver a delicate, yet robust matcha flavour
Each mouthful will bring you on a journey through the lush tea fields of Japan, offering a delightful and decadent ice cream experience.
But the magic doesn't stop there. The ice cream is lovingly encased in Magnum's signature thick cracking Belgian Chocolate shell. As you take your first bite, the decadent chocolate shell breaks open to reveal the luscious matcha ice cream within. It's a moment of pure satisfaction, as the chocolate coats your palate, creating a sensuous contrast with the rich matcha ice cream.
What truly sets Magnum Matcha Crumble apart is its irresistible textural symphony. Within the Belgian Chocolate shell, crunchy shortbread crumble pieces add a layer of complexity to every bite, providing a delightful crunch that harmonises exquisitely with the silky smoothness of the ice cream.
Whether you're a matcha enthusiast, an ice cream lover, or simply someone who appreciates the finer things in life, Magnum Matcha Crumble will bring you on a journey of the senses.
This time around, Magnum drew inspiration all the way from the 'Land of the Rising Sun'
Jean (Nichapat Valaiphatchra), Business Lead of Unilever Ice Cream, Malaysia, said, "At Magnum, we've always pushed the boundaries of indulgence. We've traveled the world to source the finest ingredients, and this time, we've drawn inspiration from the vibrant and captivating culture of the East."
In conjunction with the launch of Magnum Matcha Crumble, the brand unveiled its new exquisite creation with an extravagant takeover event at Sentul Depot on 11 September. And, the theme was all about matcha!
The event was attended by an array of distinguished guests, including the likes of Daiyan Trisha, Ben Amir, and Qiu Wen. Their presence added an extra layer of glamour and excitement, reaffirming Magnum's status as the epitome of true pleasure.
Guests got to experience the artistry of a traditional Japanese tea ceremony firsthand. They learned the intricate techniques of whisking premium matcha, paired with a decadent piece of M-shaped Belgian chocolate. Plus, each guest got to indulge in crafting their own personalised Japanese fan, which they were able to bring home as a memento.
As part of a beloved Japanese ritual, guests penned down their hopes and dreams for the upcoming year, before hanging them on a visually enchanting 'wishing tree'. Of course, they also had the opportunity to indulge in the all-new Japanese-inspired creation, as well as captivating live performances and more.
Can't wait to try this decadent, new Magnum masterpiece?
The Magnum Matcha Crumble is now available nationwide at major minimarkets, supermarkets, convenience stores, petrol marts, e-commerce sites, and food delivery platforms.
