REV Asia Acquires 3 Popular Malay Websites With A Focus On Food And Parenting Content
Malaysia's leading digital media group, REV Asia, has acquired three popular Malay content websites, Siraplimau, Myresipi, and Kongsiresepi, further strengthing its dominant position in the emerging Malay-speaking online community
The acquisition was made through a Sale and Purchase agreement (SPA) between its 70 per cent-owned subsidiary, Rev Lifestyle Sdn Bhd and the holding company that owns the three Malay portals, Dua Marhalah Sdn Bhd.
The three Malay websites host a variety of content
Siraplimau, being a lifestyle portal, offers a platform where Malaysian women can discuss on a variety of family issues such as pregnancy, parenting, health and beauty.
Myresipi and Kongsiresepi are driven by user-generated content, where users and bloggers' food tips and cooking recipes get aggregated onto the websites.
While acquisition gives REV Asia the ability to further expand its reach to users in the Family Lifestyle, Parenting and Food verticals, the addition of Myresipi and Kongsiresepi to the food channel in SAYS Seismik called Seismik Makan offers the Group with a huge opportunity to expand and develop its food and recipe content to cater to the rapidly growing food community in the country.
According to Voon Tze Khay, General Manager of REV Asia
Bringing these three new portals into its fold will not only help the Group to focus on driving up revenue by introducing sponsored content as well as other SME content offerings to these portals, it will also enable Rev Asia to cement its position as the No. 1 Digital Media Group in the country.
Dua Marhalah's network of websites are consistently placed in the top 10 Malay sites visited by Malaysian Internet users
According to Google Analytics, across Siraplimau, Myresipi and Kongsiresepi, a total of 5.6 million PVs and 1.7 million UVs were reported for the month of November 2016.
Earlier in August this year, REV Asia stepped into Chinese online community through the acquisition of Chinese social news and content sites, Viralcham and Rojaklah